# Tubular Footwear Packaging This American Apparel Packaging Uses Eco-Friendly Materials By Rebecca Byers | Published 2016-02-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-packaging References: [thedieline](http://www.thedieline.com/blog/2013/5/17/student-spotlight-american-apparel-sustainable-pack.html) This example of American Apparel packaging is an innovative sustainable concept created by San Francisco-based graphic design student Roger Wang. The unique concept uses a [cardboard tube](https://www.trendhunter.com/trends/sonoco-paper-can) as a vessel for the kicks, which Wang envisioned as a pair of nude ballet flats. Tasked with creating an [eco-friendly footwear packaging](https://www.trendhunter.com/trends/modular-sneaker-1) concept for a popular fashion brand of their choice, Wang chose to create a sustainable that also served as a bag. Both the inner and outer cardboard pieces are made from [recycled materials](https://www.trendhunter.com/trends/arcade-beauty-paper-packette), with the inner tray sliding out of the tube to reveal the flats and the accompanying items, which included a gift card and a DVD. Images of women doing ballet exercises and the product information is contained on the side of the tube. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Disruptive innovation opportunity: Design eco-friendly packaging solutions that use sustainable materials and serve multiple purposes, such as doubling as a bag. - **Cardboard Tube Packaging:** Disruptive innovation opportunity: Explore the use of cardboard tubes as a unique and sustainable packaging solution for various products. - **Recycled Material Packaging:** Disruptive innovation opportunity: Develop packaging concepts that utilize recycled materials to reduce waste and environmental impact. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly packaging concepts into the fashion retail industry to enhance brand image and appeal to eco-conscious consumers. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with graphic designers to create visually appealing and eco-friendly packaging concepts that differentiate brands from competitors. - **Sustainable Packaging:** Disruptive innovation opportunity: Expand the market for sustainable packaging solutions by promoting the environmental benefits and functionality of such products across various industries. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Soft Structural Packaging](https://www.trendhunter.com/trends/the-project-ara.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md)