# Contemporary Fashion Brand Relaunches American Apparel Canada Returns as an e-Commerce Platform By Kalin Ned | Published 2018-10-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-canada References: [global.americanapparel](http://www.global.americanapparel.com/en/) After the unfortunate closure of its brick-and-mortar outlets, American Apparel Canada is making a return via a digital store on November 1st, 2018. The Fall/Winter 2018 collection entertains a back-to-basics approach to streetwear. Celebrating its return to the North, the fashion label's photoshoot for the upcoming line took place in Vancouver, British Columbia. The silhouettes prove to be ultra-accessible and customizable to any style and preference. American Apparel Canada focused on a diverse representation of body types, ages, and ethnicities. The lookbook predominantly features individuals based in Vancouver, Toronto, and Montreal. Through high-quality goods, effortlessly stylish and minimalist ensembles, and a much-anticipated relaunch, contemporary label American Apparel's return to the spotlight will, without a doubt, be openly welcomed by consumers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Digital Transformation:** The relaunch of American Apparel Canada as an e-commerce platform showcases the trend of traditional fashion brands adapting to the digital space. - **Inclusive Fashion:** American Apparel Canada's focus on diverse representation in its lookbook highlights the growing trend of inclusivity in the fashion industry. - **Customizable Clothing:** The ultra-accessible and customizable silhouettes in American Apparel Canada's Fall/Winter 2018 collection reflect the trend of personalized fashion. ### Sectors Adopting This - **E-commerce:** The relaunch of American Apparel Canada as an e-commerce platform indicates the potential for disruption in the online retail industry. - **Fashion Retail:** The return of American Apparel Canada suggests opportunities for disruption in the contemporary fashion retail sector. - **Fashion Marketing:** American Apparel Canada's focus on inclusivity and customization provides potential for disruptive innovation in fashion marketing strategies. ## Related on Trend Hunter - [Occasion-Driven Apparel Retailers](https://www.trendhunter.com/trends/occasiondriven-apparel.md) - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Luxury Sophisticated Retailers](https://www.trendhunter.com/trends/anine-bing-1.md) - [Fall 2025 Collection Launches](https://www.trendhunter.com/trends/fall-2025-collection.md) - [Luxury Flagship Boutiques](https://www.trendhunter.com/trends/ross-mayer-flagship.md)