# Inclusive Collage-Style Campaigns This American Apparel Campaign Pays Homage to Los Angeles By Kalin Ned | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-campaigns References: [global.americanapparel](http://www.global.americanapparel.com/en) The new American Apparel campaign is dubbed 'How We Live.' Launched to promote the fashion brand's Spring/Summer 2019 collection, it entertains a holistic approach that borders on celebration and inclusivity. The capsule offers garments in an extensive size range — from XS to XXL, with an emphasis on unisex style, diversity, and uniqueness. A focal point of the collection is the 'EVERY DAY / EVERY BODY' print that definitely gets the [empowering message](https://www.trendhunter.com/trends/on-your-own-time) accross. The American Apparel campaign features a collage-like aesthetic that contributes to the contemporary, artistic feel of the marketing initiative. Playful, youthful and inclusive, the Spring/Summer 2019 is characterized by accessible, unisex basics, while the promotional materials double down as "a love letter to American Apparel's hometown." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 76% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Fashion:** Fashion brands can embrace inclusivity by offering extensive size ranges and emphasizing diversity and uniqueness. - **Collage-style Marketing:** Adopting a collage-like aesthetic in marketing campaigns can create a contemporary, artistic feel and resonate with a younger audience. - **Unisex Fashion:** Creating unisex basics can cater to a broader audience and promote gender inclusivity in the fashion industry. ### Where This Applies - **Fashion Retail:** Fashion retailers can benefit from embracing inclusivity and offering diverse size ranges to appeal to a wider customer base. - **Marketing and Advertising:** Marketing and advertising professionals can explore collage-style campaigns to create visually interesting and engaging content for brands. - **Gender-inclusive Clothing:** The fashion industry can capitalize on the growing demand for unisex fashion to offer more options and promote inclusivity. ## Related on Trend Hunter - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)