# Bottom-Baring Contests The American Apparel Best Bottom Contest is Competively Cheeky By Michael Hines | Published 2010-01-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-best-bottom References: [streetlevel](http://www.streetlevel.com/2010/01/29/american-apparel-searches-for-the-best-bottom-in-the-world/) & [americanapparel.net](http://www.americanapparel.net/storefront/UGCStyle/BestBottom2010/) The American Apparel Best Bottom in the World Contest is a mouthful to say and an eyeful to see. Ladies from all over the world have entered their beautiful buttocks online for the chance to [win it all](https://www.trendhunter.com/trends/ultimate-ice-cream-fan). What is “it all” you ask? Well the winner will be the new face, er bum, of the new American Apparel [intimate line](https://www.trendhunter.com/trends/debute-x-stripe-stare). Second place is first loser, but they still get rewarded with $300 dollars and a bag of schwag. The American Apparel [Best Bottom in the World contest](https://www.trendhunter.com/trends/bellabooty-belt) runs til February 21 so ladies get your pictures in now! ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Bottom-baring Contests:** Opportunity to create new competitions that test non-traditional elements of beauty and provoke controversy. - **Intimate Apparel Marketing:** Possibility of engaging customers by promoting self-confidence and inclusivity. - **Online Beauty Pageants:** Online platforms to host non-traditional beauty pageants that celebrate diverse body types. ### Who This Affects Most - **Fashion and Apparel:** Innovative and non-traditional marketing strategies to promote fashion brands. - **Advertising:** Opportunity for companies to widen the conversation about what is considered beautiful and challenge societal norms. - **Technology:** Creation of new platforms to allow individuals to showcase their beauty and redefine beauty standards. ## Related on Trend Hunter - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Artistic Hamburger Competitions](https://www.trendhunter.com/trends/art-of-the-burger-contest.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [AI Beauty Pageants](https://www.trendhunter.com/trends/miss-ai.md) - [Canadian Beef Contests](https://www.trendhunter.com/trends/canada-beef.md)