# Buff Line-Drawing Campaigns Bare-All Sketches in the New American Apparel Ads By Summer Luu | Published 2010-12-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-ads1 References: [copyranter.blogspot](http://copyranter.blogspot.com/2010/12/american-apparel-forgoes-sleazy-models.html) & [americanapparel.net](http://www.americanapparel.net) In light of recent bankruptcy news, could these American Apparel ads be [saving costs](https://www.trendhunter.com/trends/primark-never-basic-campaign) by using line-drawn ads instead of real models? In following their usual [controversially sexual ads](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), American Apparel continues to use the "[sex sells](https://www.trendhunter.com/trends/censored-truth)" concept in their new drawings. They push the boundaries by sketching completely bare-all girls in nothing but a very revealing robe. Will the new American Apparel ads bring back their customers? **Implications** - One of the best ways a company can ensure genuine brand interest is by investing in marketing that features a strong component of sexual appeal. By appealing to a conusmer's carnal desires, the company elicits an immediate, emotional response from the mind of consumers. The ad's content will also draw interest from critics, from a controversy hungry media, and fans of the ad. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Line-drawing Ads:** Opportunity for brands to save costs by using line-drawn ads instead of real models. - **Controversial Marketing:** Using sexual appeal in ads to elicit an immediate, emotional response from consumers. - **Artistic Advertising:** Creating ads in the form of sketches or drawings to attract attention and stand out from the crowd. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore line-drawing ads as a cost-saving and unique marketing strategy. - **Advertising:** Opportunity for advertisers to use controversial marketing tactics to generate buzz and engage audience. - **Art:** Artists and illustrators can collaborate with brands to create artistic advertisements with a distinctive visual style. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)