# Stylish Performance-Tech Activewear The New American Apparel Activewear Line Boasts Versatility By Riley von Niessen | Published 2019-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-activewear References: [global.americanapparel](http://global.americanapparel.com/en/?uhij) Since its recent online relaunch, American Apparel has been busy releasing the iconic staples it's been known for, along with a number of other fashion-forward pieces that have gotten the attention of consumers -- with the new American Apparel activewear line being its most recent. The FORWARD activewear line is a part of the brand's How We Play campaign, which highlights a diverse roster of models showing off the different styles. While the pieces that comprise the activewear line are great for the gym, the [versatile styles and playful prints](https://www.trendhunter.com/trends/fresh-athleisure-collection) enable consumers to wear them for a typical day out. The American Apparel activewear line is available exclusively from the brand's online store, where styles for both [men and women](https://www.trendhunter.com/trends/motion-collections) can be browsed. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Versatile Activewear:** The American Apparel activewear line offers versatile styles that can be worn not only for the gym but also for a typical day out. - **Fashion-forward Performance-tech:** American Apparel's activewear line combines fashion-forward designs with performance-tech materials. - **Online Exclusive Releases:** American Apparel's online store offers exclusive releases of their activewear line for both men and women. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the growing trend of versatile activewear by offering a wide range of styles that can be worn for various activities. - **Apparel Manufacturing:** Manufacturers can explore opportunities in producing fashion-forward activewear that incorporates performance-tech materials. - **E-commerce:** Online retailers can take advantage of the trend of online exclusive releases by partnering with brands to offer unique products to their customers. ## Related on Trend Hunter - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md)