# Bootylicious Clothing Campaigns Another Butt-Baring Spread for the American Apparel 2011 Ads By Summer Luu | Published 2011-01-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-2011-ads References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/nsfw-x-4-latest-from-american-apparels.html) & [americanapparel](http://www.americanapparel.com) After seeing numerous [sleazy print ads](https://www.trendhunter.com/trends/people-will-talk) from this clothing company, it shouldn't be a surprise that it's back to its usual ways. Starting the new year with some fresh American Apparel 2011 ads, the company takes another crack at more butt-baring spreads. Another bizarre set of images have now surfaced, presenting real [college students](https://www.trendhunter.com/trends/backtoit-campaign) being hung from trees, climbing ladders and hanging out with naked mannequins. In [scantily-clad basics](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), these students show off their wild side rather than their academic side in these new American Apparel 2011 ads. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Body Positivity Campaigns:** Opportunity for clothing companies to shift their branding to promote body positivity and inclusivity rather than exploiting women's bodies for advertising. - **Sustainable Fashion:** Opportunity for clothing companies to innovate and prioritize sustainable materials and production methods to reduce waste and negative environmental impacts. - **Ethical Manufacturing:** Opportunity for clothing companies to prioritize ethical manufacturing practices, including fair labor and livable wages for workers. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for the fashion industry to shift towards more ethical and sustainable practices while still promoting fashion as a form of self-expression. - **Marketing Industry:** Opportunity for the marketing industry to challenge the harmful and sexist advertising tactics used by companies to sell their products. - **Manufacturing Industry:** Opportunity for the manufacturing industry to prioritize ethical and sustainable practices and ensure that workers are treated fairly and paid livable wages. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)