# Surf The Skies (FOLLOW UP) American Airlines Testing Broadband on Flights By Going Like Sixty | Published 2007-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-airlines-testing-broadband-on-flights References: [aircell](http://www.aircell.com/index.php?option=com_content&task=view&id=207&Itemid=370) Now [American Airlines](https://www.trendhunter.com/trends/free-inflight-wi) has become the latest carrier to play around with wireless in the skies. Specifically, AA and Aircell have struck a deal to begin offering broadband internet on transcontinental flights. How much quicker could a flight go if you could bring along your own computer and actually do some surfing? Flight time could become highly productive for business travelers, and a lot more entertaining for those just needing a bit of entertainment. And, all those social networking addicts wouldn't have to til landing to get their [Facebook](https://www.trendhunter.com/trends/lexi-ai) fix. “We understand that broadband connectivity is important to our business customers and others who want to use their PDAs and laptops for real-time, in-flight broadband communications,” said Dan Garton, Executive Vice President - Marketing for American Airlines. The cost for the connectivity has not been announced. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 7% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **In-flight Broadband:** The trend of offering broadband internet on transcontinental flights opens up opportunities for airlines to enhance the travel experience for passengers and cater to their digital needs. - **Productive Travel:** The ability to use personal computers during flights allows business travelers to be more productive and make the most out of their travel time, presenting opportunities for innovative work-related services. - **Real-time In-flight Communication:** The demand for in-flight broadband communications creates opportunities for airlines and technology companies to develop advanced communication solutions that enable passengers to stay connected during their flights. ### Sectors Adopting This - **Airlines:** Airlines can harness the trend of in-flight broadband to differentiate themselves by offering enhanced connectivity options, improving passenger experience, and potentially increasing customer satisfaction and loyalty. - **Technology:** The advancement of in-flight broadband technology provides opportunities for technology companies to develop innovative solutions that enhance connectivity, optimize network infrastructure, and facilitate real-time communication in the aviation industry. - **Entertainment:** The availability of in-flight broadband internet opens up possibilities for entertainment industries to create and deliver high-quality digital entertainment content and services tailored for in-flight consumption, providing a new revenue stream. ## Related on Trend Hunter - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Airline Wi-Fi Advancements](https://www.trendhunter.com/trends/boeing-7878-aircraft.md) - [Satellite-Powered In-Flight WiFi](https://www.trendhunter.com/trends/united-airlines-and-starlink.md) - [Fast Airline Wi-Fi Offerings](https://www.trendhunter.com/trends/aeroplan-members1.md) - [Free On-Board Wifi Services](https://www.trendhunter.com/trends/delta-air-lines.md) - [In-Flight Wi-Fi Services](https://www.trendhunter.com/trends/china-airlines1.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md) - [In-Flight Entertainment Services](https://www.trendhunter.com/trends/delta-airlines.md) - [Advanced Digital Flight Communications](https://www.trendhunter.com/trends/boeing-and-united-airlines.md)