# Heavenly Hipster Candids Amelia Dowd Captures Bohemiean Beauties At Ease By Jordan Sowunmi | Published 2011-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amelia-dowd References: [photodonuts](http://photodonuts.com/amelia-dowd) & [flickr](http://www.flickr.com/photos/29068011@N05) Amelia Dowd is a young photographer actor/photographer from Brisbane, Australia with a penchant for taking portraits that are deftly lit, well-styled, and effuse a candid sensibility that makes a viewer feel like they're looking at snaps taken by a friend on their digital camera. Looking through Amelia Dowd's portfolio it's hard not to be struck by her incredible use of lighting. She skillfully uses natural lighting as a prop to bring out gorgeous shots of her models' faces, each of them young, bohemian, and fashionable. One thing is clear from Amelia Dowd's selected portfolio -- her future in [fashion photography](https://www.trendhunter.com/trends/asos-inspired-by) is bright. **Implications** - Thanks to ad campaigns like Dove's "[Campaign for Real Women](https://www.trendhunter.com/trends/you-are-amazing)" there has been an increased importance placed on marketing that does eschews high-fashion models in favor of regular people. By featuring [normal, every day people](https://www.trendhunter.com/trends/og-influencers) in their marketing, company's stand a better chance of connecting with consumers on an emotional, personal level. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Candid Fashion Photography:** Opportunity for photographers to capture authentic, candid moments in the fashion industry and connect with consumers on a personal level. - **Natural Lighting Techniques:** Opportunity for photographers to master the art of using natural lighting as a prop to enhance portraits and create stunning visuals. - **Bohemian Fashion Trends:** Opportunity for fashion designers to embrace and capitalize on the growing popularity of bohemian fashion styles. ### Industries Being Reshaped - **Fashion Photography:** Disruption potential for photographers to redefine the industry by showcasing real people and capturing genuine moments. - **Lighting Equipment:** Disruption potential for manufacturers and developers to create innovative lighting solutions and equipment that enhance natural lighting effects in photography. - **Fashion Design:** Disruption potential for designers to create collections that cater to the rising demand for bohemian fashion styles. ## Related on Trend Hunter - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Aesthetic Stock Platforms](https://www.trendhunter.com/trends/dupe.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)