# Optimized Bulk Beverage Handles This Amcor Carry Handle is Optimized for PET Containers By Michael Hemsworth | Published 2026-05-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/amcor-carry-handle References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/66985/amcor-38mm-carry-handle-cuts-beverage-pack-weight/) & [amcor](https://www.amcor.com/)  This new [Amcor](https://www.trendhunter.com/trends/tethered-cap) carry handle has been added to the brand's [beverage packaging portfolio](https://www.trendhunter.com/trends/resealable-bottle) to tap into the burgeoning bulk convenience category and support the changing landscape in the retail sector. The handle measures in at 38mm to give it a stouter height that will work well for bulk beverage bottles where height constraints are of the utmost importance. The handle will save a reported 34.5% weight over the standard 48mm varieties on the market without losing sight of durability or recycling. The handle is suited for [rigid PET bottles](https://www.trendhunter.com/trends/sidel-starliter-still) up to 10-liters in size, which are continuing to see an uptick in the market amongst consumers opting for bulk beverage purchases. Product Line Manager for Beverage Closures & Home Care Triggers Uli Kobert commented on the latest Amcor carry handle saying, "This new 38mm handle comes at the right time, with more consumers demanding water or non-carbonated beverages in container sizes of between 5 to 10 litres. It’s a solution that is convenient for the consumer and makes it easier to carry.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 35% | Activity: 38% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bulk Beverage Convenience:** Rising consumer preference for 5–10L water and non-carbonated beverage formats is creating opportunities for packaging that simplifies transport and in-home storage. - **Lightweight Sustainable Handles:** A 34.5% weight reduction in carry handle design while retaining durability and recyclability signals potential for lower material use and reduced shipping emissions across beverage SKUs. - **Large-format PET Adoption:** Increasing uptake of rigid PET bottles up to 10 liters highlights a market shift toward refillable and bulk consumption models that require purpose-built closure and carry solutions. ### Where This Applies - **Beverage Retail:** Grocery And Convenience Retailing shows changing assortment needs as bulk PET options become more shopper-friendly and influence household purchasing frequency and basket size. - **Packaging Manufacturing:** Handle and closure producers are presented with demand for optimized geometries and lighter materials that maintain strength for large-format PET containers. - **Recycling and Circular Materials:** Waste Management And Circular-Materials sectors face opportunities to integrate lower-mass, mono-material handle designs that improve end-of-life processing and material recovery rates. ## Related on Trend Hunter - [Lightweight PET Bottle Designs](https://www.trendhunter.com/trends/lightweight-pet.md) - [Reduced Plastic Drink Packaging](https://www.trendhunter.com/trends/lucozade-packaging.md) - [Purpose-Built Water Bottle Packaging](https://www.trendhunter.com/trends/sidel-returnable-pet.md) - [Reusable Packaging Supermarket Trials](https://www.trendhunter.com/trends/amcor-and-ocado.md) - [Recyclable Product Pump Heads](https://www.trendhunter.com/trends/grace-head.md) - [Fully Recyclable Drink Caps](https://www.trendhunter.com/trends/secure-flip-sports-cap.md) - [Tethered Bottle Closures](https://www.trendhunter.com/trends/tethered-cap.md) - [Multifunction Travel Handles](https://www.trendhunter.com/trends/tank-series.md) - [Lightweight Dairy Packaging Pots](https://www.trendhunter.com/trends/UniPak-1-kg.md)