# Texting-Friendly Movie Theaters AMC Entertainment May Soon Offer Texting-Friendly Auditoriums By Katherine Pendrill | Published 2016-04-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/amc-entertainment References: [io9.gizmodo](http://io9.gizmodo.com/texting-may-soon-be-allowed-inside-americas-biggest-mov-1770857630) & [variety](http://variety.com/2016/film/news/amc-texting-theaters-phones-1201752978/) AMC Entertainment is currently toying with the idea of creating texting-friendly auditoriums for movie goers who can't keep their hands off their smartphone for the span of a full-length feature. The news comes from AMC Entertainment CEO Adam Aron, who explains that "You can't tell a 22-year-old to [turn off their cellphone](https://www.trendhunter.com/trends/before-the-internet). That’s not how they live their life." As a result, the movie chain is floating the idea of designating certain theaters as texting-friendly spaces. Similar to the idea of having a separate smoking section in a restaurant, these spaces would give patrons the choice of what kind of theater experience they wish to have. While there is no word on whether the texting-friendly auditoriums will become a reality any time soon, the news does demonstrate the struggle that theater chains face when it comes to accommodating [tech-savvy consumers such as millennials](https://www.trendhunter.com/trends/hmd-x1). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Texting-friendly Auditoriums:** Creating designated spaces in movie theaters for patrons to use their smartphones during screenings. - **Tech-accommodating Theater Experience:** Recognizing the need to cater to tech-savvy consumers by offering options for smartphone usage during movies. - **Challenges of Millennial Moviegoers:** Addressing the struggle that theater chains face in meeting the expectations of millennials who are used to constant connectivity. ### Where This Applies - **Movie Theater Chains:** Exploring opportunities to innovate the movie theater experience by experimenting with designated texting-friendly auditoriums. - **Smartphone Manufacturers:** Collaborating with theater chains to develop features or apps that enhance the movie-watching experience for smartphone users. - **Mobile App Developers:** Creating new applications or features that allow moviegoers to interact with their smartphones in designated texting-friendly auditoriums. ## Related on Trend Hunter - [To-Go Theater Popcorn](https://www.trendhunter.com/trends/perfectly-popcorn.md) - [ADHD-Friendly Movie Theaters](https://www.trendhunter.com/trends/cinema-for-adhd.md) - [Cinema Snack Ordering Features](https://www.trendhunter.com/trends/preorder-concessions.md) - [Spicy Cinema Snack Menus](https://www.trendhunter.com/trends/amc-theatres-summer-of-spice.md) - [Movie Theater Donut Snacks](https://www.trendhunter.com/trends/doughnut-holes.md) - [Gourmet Theater-Branded Candies](https://www.trendhunter.com/trends/amc-cinema-sweets.md) - [Theatre-Branded Credit Cards](https://www.trendhunter.com/trends/amc-theatres.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [Theater-Quality Popcorn Snacks](https://www.trendhunter.com/trends/amc-perfectly-popcorn.md)