# Latino Movie Snacks AMC Dine-In Theaters Expand Offerings with Tacos and Margaritas Nationwide By Meghan Young | Published 2015-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amc-dinein References: [ew](http://www.ew.com/article/2014/07/22/hollywood-latinos-summer) & [amctheatres](https://www.amctheatres.com) [AMC](https://www.trendhunter.com/trends/amc-cinema-sweets) Dine-In Theatres across the United States has expanded its food options to have a more diversified menu. Aiming to draw in more Latino moviegoers, the cinema company is now offering fajitas, chicken wraps, [tacos](https://www.trendhunter.com/trends/tocaya-tacos), dishes spiced with chipotle peppers and specialty cocktails including margaritas. Although [overpriced popcorn](https://www.trendhunter.com/trends/bring-your-own-buckets) and pop is part of the movie-going experience, AMC Dine-In Theatres recognize the importance Hispanics place on their own culture and food. AMC spokesman Ryan Noonan says, “Our dine-in theaters, while not specifically targeting a certain demo, have a seasonal menu that would line up closer to a Hispanic moviegoing population in terms of food.” This is a clever way of not singling any one culture out more than another. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Diversified Menu Offerings:** Expanding food options to cater to diverse cultural preferences presents a disruptive innovation opportunity for theaters to attract a wider range of moviegoers. - **Cultural Relevance in Food Offerings:** Recognizing the importance of cultural identity and offering dishes that cater to specific demographics opens up opportunities for theaters to engage and connect with different communities. - **Inclusive Culinary Experience:** Creating a more inclusive movie-watching experience by offering a variety of food options, including specialty cocktails, allows theaters to enhance customer satisfaction and attract a diverse range of audiences. ### Industries Being Reshaped - **Movie Theaters:** By diversifying their food menu to align with cultural preferences, movie theaters can disrupt the industry by providing unique culinary experiences for moviegoers. - **Food and Beverage:** The expansion of food options in theaters presents a disruptive innovation opportunity for the food and beverage industry to collaborate with cinemas and create customized menu offerings. - **Hospitality and Entertainment:** The inclusion of specialty cocktails and culturally relevant dishes in movie theaters presents a disruptive innovation opportunity for the hospitality and entertainment industry to reimagine the cinematic experience and cater to diverse consumer demands. ## Related on Trend Hunter - [Gourmet Theater-Branded Candies](https://www.trendhunter.com/trends/amc-cinema-sweets.md) - [Taco-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/taco-te-amo.md) - [Theater-Quality Popcorn Snacks](https://www.trendhunter.com/trends/amc-perfectly-popcorn.md) - [To-Go Theater Popcorn](https://www.trendhunter.com/trends/perfectly-popcorn.md) - [Movie Theater Donut Snacks](https://www.trendhunter.com/trends/doughnut-holes.md) - [Spicy-Sweet Cinema Snacks](https://www.trendhunter.com/trends/cinemark-and-mikes-hot-honey.md) - [Cinema Snack Ordering Features](https://www.trendhunter.com/trends/preorder-concessions.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Sweet Cinnamon Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn.md)