# Uniquely Crafted Denim Collections Denim by Ambush Was Designed by Japan-based Craftspeople By Ell Smith | Published 2020-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ambush1 References: [10magazine](https://www.10magazine.com/menswear/ambush-denim-line-yoon-ahn/) & [farfetch](https://www.farfetch.com/ca/shopping/women/ambush/denim-1/items.aspx) [Ambush](https://www.trendhunter.com/trends/ambush-5), the Japanese unisex brand has launched a new line of denim that's set to offer something a little different, blending fabrics, shapes and patterns while playing with silhouettes. The unique line, which has been dubbed 'Denim by Ambush,' offers a refreshing look at how consumers can wear their clothes, presenting more playful elements that make for a standout look. In order to create this line, the brand's head creative Yoon Ahn tapped various [Japan-based craftspeople](https://www.trendhunter.com/trends/japanexclusive-denim-collection). The end result is a distressed, innovative and of-the-moment denim line that prioritizes comfort and wearability. The collection features elasticated waistbands, [distressed edges](https://www.trendhunter.com/trends/neighborhood-x-chito), acid washes, all-over fabric re-designs and more. Denim by Ambush is available online and in select stores. Image Credit: Ambush ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Blended Denim Styles:** There is an opportunity for blending fabrics, shapes, and patterns in denim to create unique and standout looks. - **Playful Silhouettes:** Designers can explore playful elements in denim silhouettes to provide a refreshing and innovative style for consumers. - **Craftsmanship Collaboration:** Collaborating with skilled craftspeople can result in distressed and innovative denim designs that prioritize comfort and wearability. ### Who This Affects Most - **Fashion:** The fashion industry can leverage blended denim styles and playful silhouettes to offer unique and innovative denim collections. - **Retail:** Retailers can incorporate Denim by Ambush's craftsmanship collaboration approach to bring innovative and distressed denim products to their customers. - **E-commerce:** E-commerce platforms have an opportunity to showcase and sell Denim by Ambush's unique and standout denim line to a wider audience. ## Related on Trend Hunter - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Japan Exclusive Denim](https://www.trendhunter.com/trends/japanexclusive-denim-collection.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md)