# Unlikely Fashion Collaborations The AMBUSH x Amazon Collaborative Capsule is Unconventional By Amy Duong | Published 2018-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ambush-x-amazon References: [hypebeast](https://hypebeast.com/2018/3/ambush-amazon-collaboration) & [instagram](https://www.instagram.com/ambush_official/?utm_source=ig_embed&action=profilevisit) The [AMBUSH](https://www.trendhunter.com/trends/dunkin-x-ambush) x [Amazon](https://www.trendhunter.com/trends/amazon-fashion-europe) line is a very unlikely collaboration and has taken the public by surprise. The Tokyo based fashion label works alongside Amazon to create a capsule collection showcased on [Instagram](https://www.trendhunter.com/trends/corteiz-and-supreme). It is comprised of a hoodie and a t-shirt that reads "WORK HARD. HAVE FUN. MAKE HISTORY." The hoodie has AMBUSH's branding on the left side of the chest, and Amazon's branding details accenting the sleeves and bottom of the piece. Although this may appear as a surprising collaboration, Amazon is actually one of Tokyo Fashion Week's sponsors, and this is AMBUSH's first runway show. YOON from AMBUSh teased the collaborative line earlier in Paris, announcing that there was going to be a major upcoming partnership for the brand. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Unlikely Collaborations:** Businesses can explore unusual partnerships to create unique products and services. - **Fashion-tech Fusion:** Fashion brands and technology companies can collaborate to create innovative fashion products. - **Social Media Fashion Marketing:** Social media can be leveraged to promote and showcase fashion collaborations and collections. ### Where This Applies - **Fashion:** Fashion industry can leverage collaborations to create unique products and enhance brand value. - **Technology:** Technology companies can collaborate with fashion brands to create innovative fashion products. - **Marketing:** Social media marketing can be used to promote fashion collaborations and collections. ## Related on Trend Hunter - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Digital NFT Necklaces](https://www.trendhunter.com/trends/avalanche.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md)