# Eyeball Rings The AMBUSH "SKULL 'AMB' BONE" Collection is Magnificently Morbid By Zoe Badley | Published 2010-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ambush-skull-amb-bone References: [hypebeast](http://hypebeast.com/2010/06/ambush-skull-amb-bones-collection/) & [ambushdesign](http://www.ambushdesign.com/news/archives/2010/06/000245.php) If this series isn't defined as badass then someone really needs to change that definition and include the AMBUSH "SKULL 'AMB' BONES" collection in there, because it's seriously intense. This up-and-coming collection is so sick it's ridiculous. Whether it's the glow-in-the-dark appeal or the [eyeball rings](https://www.trendhunter.com/trends/coffin-shaped-engagement-rings), there's no stopping the insanity. Featuring [pendants, rings and necklaces](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts), the AMBUSH "SKULL 'AMB' BONES" collection is [fashionably morbid](https://www.trendhunter.com/trends/cyber-zombie). **Implications** - One of the best ways a company can establish a foothold in contemporary culture is by creating products that are deliberately shocking or strange. By demonstrating such open originality, the company will attract consumers who are interested in purchasing something original and different. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Innovation:** AMBUSH's 'SKULL 'AMB' BONES' Collection demonstrates that there is a market for fashion that is deliberately shocking and morbid. - **Glow-in-the-dark Accessories:** The glow-in-the-dark aspect of the AMBUSH 'SKULL 'AMB' BONES' Collection can inspire the creation of glow-in-the-dark jewelry in other markets. - **Intense Jewelry Designs:** AMBUSH's 'SKULL 'AMB' BONES' Collection shows that consumers are interested in jewelry designs that are intense and unconventional. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can capitalize on the trend towards unconventional jewelry designs like those in the AMBUSH 'SKULL 'AMB' BONES' Collection. - **Jewelry Industry:** Jewelry companies can create glow-in-the-dark accessories similar to those in the AMBUSH 'SKULL 'AMB' BONES' Collection. - **Art and Design Industry:** AMBUSH's 'SKULL 'AMB' BONES' Collection can inspire artists to create unconventional jewelry designs that incorporate elements of morbidity or shock value. ## Related on Trend Hunter - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Haunting Fine Jewelry Capsules](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice.md) - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Edgy Jewelry Collections](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md)