# Unisex Grunge-Themed Editorials Ambush and Unravel Have Teamed Up for the 'Viels' Editorial By Ell Smith | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ambush-and-unravel References: [hypebae](https://hypebae.com/2018/3/ambush-unravel-project-hbx-editorial) & [hbx](https://hbx.com/journal/2018/3/2018-veils-editorial-ambush-unravel-project?utm_source=hypebae.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20180331_veils_editorial) Ambush and Unravel have partnered once again, this time offering consumers a [grunge-inspired line](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour) that's packed with [unisex spring staples](https://www.trendhunter.com/trends/gu-x-rokh). Ambush recently wowed consumers after its Spring/Summer 2018 collection made its debut at Tokyo fashion week. This collaborative editorial features the same bold hues now expected from the emerging fashion label, but has been updated with the Unravel project's unique twist. Standouts from this line include a re-cut tan and orange hoodie that's comprised of two different materials, achieving a unique layered look that can elevate any wardrobe. The 'Viels' editorial perfectly blends the values of both brands, presenting consumers with a [dreamy and edgy clothing collection](https://www.trendhunter.com/trends/brucolic) that's accompanied by some striking visuals. Image Credit: HBX ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Grunge-inspired Fashion:** Opportunity for fashion brands to experiment with combining edginess and dreamy themes in their collections. - **Unisex Clothing:** Brands can consider expanding into unisex clothing market, providing more options for consumers who prefer gender-neutral fashion. - **Collaborative Collections:** Potential for emerging and established fashion brands to work together to offer consumers unique and innovative collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can use the grunge theme and unisex clothing approach to reach more consumers looking for innovative clothing items. - **Retail:** Retailers that stock unisex clothing lines may become increasingly popular as more consumers prioritize gender-neutral options when shopping. - **Marketing and Advertising:** Marketing and advertising agencies can take inspiration from grunge and edgy themes to create unique and eye-catching campaigns for fashion brands. ## Related on Trend Hunter - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Reimagined Apparel Capsules](https://www.trendhunter.com/trends/gu-x-rokh.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)