# Excessive Experimental Jewelry The AMBUSH 2013 VVV Collection is Outlandish By Katie Pagnotta | Published 2012-12-20 | Updated 2012-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ambush-2013 References: [hypebeast](http://hypebeast.com/2012/12/ambush-2013-vvv-collection) & [ambushdesign](http://www.ambushdesign.com/shop/pows1/index.php) The AMBUSH 2013 VVV collection has an ancient Roman and anarchist aesthetic paired with stylized excess. AMBUSH is a Tokyo-based label that plays around with [experimental jewelry](https://www.trendhunter.com/trends/pretty-weird). The creative brand actively wants to be different and toys with eccentric designs. A lot of the pieces offered in its latest collection are androgynous pieces that border [edginess and ridiculousness](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts). Quirky and fun pieces include over-sized unisex hooped earrings, spiked collars, outlandish necklaces with tons of hanging baubles and chunky chain-link accessories with crosses. The AMBUSH VVV collection is about pushing the limits of jewelry and design conventions. The AMBUSH 2013 collection will appeal to those who dare to be different and have an affinity for excess and individuality. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Experimental Jewelry:** Jewelry brands can experiment with unconventional designs to attract consumers who value uniqueness and individuality. - **Androgynous Accessories:** Jewelry brands can create androgynous pieces that appeal to consumers who prefer gender-neutral fashion. - **Maximalist Fashion:** Fashion brands can trend toward excessive and outlandish designs to appeal to consumers who enjoy bold and eccentric fashion choices. ### Sectors Adopting This - **Fashion Accessories:** Fashion accessory brands can explore experimental jewelry designs to meet the demand for unique and unconventional accessories. - **Gender-neutral Fashion:** Gender-neutral fashion brands can incorporate androgynous accessories to appeal to consumers who prefer non-binary fashion choices. - **Luxury Fashion:** Luxury fashion brands can adopt more maximalist designs to attract consumers who value bold and statement-making fashion items. ## Related on Trend Hunter - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [High-End Jewelry Collections](https://www.trendhunter.com/trends/pure-v.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Extravagant Jewelry Collections](https://www.trendhunter.com/trends/shapes-of-extraleganza.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Edgy Jewelry Collections](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md)