# Fragranced Carbon-Neutral Car Fleets Mercedes-Benz's EQS is Part of its 'Ambition 2039 Initiative' By Elena Rahman | Published 2021-05-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ambition-2039-initiative References: [media.mercedes-benz](https://media.mercedes-benz.ca/releases/release-cc1ed2d4aedf3744e4a64183c50b1caa-next-milestone-ambition-2039-the-global-mercedes-benz-supply-chain-is-becoming-co2-neutral) As a part of its Ambition 2039 Initiative, [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-fragrances) is working on offering a carbon-neutral car fleet. The new launch includes the [EQS](https://www.trendhunter.com/trends/mercedes-eqs), the first in a series of all-electric vehicles by the luxury car brand. Now available in Toronto as part of the global launch, the EQS is designed to be correspondingly sustainable. Made from resource-saving materials, including recyclates and renewable raw materials, the vehicles are produced in a carbon-neutral manner to help reduce the effects of climate change. Not only is the EQS sustainably designed, but it also boasts exclusive innovative features, including the MBUX Hyperscreen. Another unique feature of the EQS is a one-of-a-kind [custom fragrance](https://www.trendhunter.com/trends/bmw-fragrances). No.6 MOOD Linen fragrance is specifically composed for the luxurious EQS interior. Image Credit: Mercedes-Benz ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 23% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Carbon-neutral Car Fleet:** The trend towards carbon-neutral car fleets presents opportunities for companies in sustainable production, eco-friendly materials and renewable energy sectors. - **All-electric Vehicles:** The increase in demand for all-electric vehicles creates opportunities for companies in renewable energy, battery technology, and charging infrastructure sectors. - **Sustainable Luxury:** The trend towards sustainable and eco-friendly luxury products creates opportunities for companies in resource-saving materials, renewable raw materials, and sustainable production sectors. ### Where This Applies - **Automotive Manufacturing:** The push towards a carbon-neutral car fleet presents opportunities for automotive manufacturers to invest in sustainable production practices and materials. - **Renewable Energy:** The shift towards all-electric vehicles creates opportunities for renewable energy companies in battery technology and charging infrastructure sectors. - **Luxury Products:** The rise of sustainable and eco-friendly luxury products creates opportunities for companies in resource-saving materials, renewable raw materials, and sustainable production sectors. ## Related on Trend Hunter - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Luxe Long-Range Electric Sedans](https://www.trendhunter.com/trends/mercedes-eqs.md) - [Distinguished Digitally-Focused EVs](https://www.trendhunter.com/trends/mercedesmaybach-eqs-suv.md) - [Tech-Packed Electric SUVs](https://www.trendhunter.com/trends/mercedesbenz-eqe.md) - [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md) - [Performance-Focused Plug-In Hybrid Autos](https://www.trendhunter.com/trends/mercedesbenz-canada1.md) - [Premium Electric Station Wagons](https://www.trendhunter.com/trends/mercedes-benz-g580.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [Compact Long-Range Electric SUVs](https://www.trendhunter.com/trends/mercedesbenz-glb.md)