# Modernized Lantern Illuminators The Ambientec MADCO Has a Cordless Design By Michael Hemsworth | Published 2023-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ambientec-madco References: [homecrux](https://www.homecrux.com/ambientec-madco-cordless-lamp/218926/) & [ambientec.co.jp](https://ambientec.co.jp/pages/euroluce-2023-madco)  The [Ambientec MADCO](https://www.trendhunter.com/trends/madco) cordless lamp is a modernized take on the humble lantern that's designed with function and form in mind to help operators enjoy a thoughtful experience with the simple item. The lamp is constructed with a rotating structure that's capable of moving a full 360-degrees and can thus shine illumination in any direction desired. The unit boasts an IP66 rating for waterproofness to make it great for use in a variety of exterior locations and can thus work well for camping, if desired. The Ambientec Madco cordless lamp is the design work of Italian designer Elisa Ossino who commented on the piece saying, "I really love Japanese culture, and with MADCO I wanted to evoke a simple and modern atmosphere that refers to the past and the iconography of [Japanese lanterns](https://www.trendhunter.com/trends/fermob-lighting).‎ The colors in which the lamp is styled give the design a strong personality.‎” Image Credit: Ambientec ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 83% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Modernized Lanterns:** The Ambientec MADCO cordless lamp is a modernized take on the humble lantern that's designed with function and form in mind to help operators enjoy a thoughtful experience. - **Rotating Structure:** The lamp is constructed with a rotating structure that's capable of moving a full 360-degrees and can thus shine illumination in any direction desired. - **Waterproof Design:** The unit boasts an IP66 rating for waterproofness to make it great for use in a variety of exterior locations and can thus work well for camping, if desired. ### Where This Applies - **Lighting:** The Ambientec MADCO cordless lamp introduces a modernized design to the lighting industry with a focus on functionality and aesthetics. - **Outdoor Recreation:** The waterproof and portable features of the lamp make it a disruptive innovation in the outdoor recreation industry for activities such as camping and hiking. - **Interior Design:** The stylish design of the Ambientec MADCO cordless lamp offers disruptive innovation opportunities in the interior design industry with its modern and Japanese-inspired aesthetic. ## Related on Trend Hunter - [Japanese Lantern-Inspired Lamps](https://www.trendhunter.com/trends/madco.md) - [Stylish Outdoor Illumination Lanterns](https://www.trendhunter.com/trends/portable-outdoor-lantern.md) - [Outdoor Lantern Concepts](https://www.trendhunter.com/trends/camping-lantern-1.md) - [Vintage-Inspired Camping Lanterns](https://www.trendhunter.com/trends/max-lantern.md) - [Digitized Gas Lamp Lanterns](https://www.trendhunter.com/trends/auge-camping-lantern.md) - [Classic Cordless Lamps](https://www.trendhunter.com/trends/poldina-classic-lamp.md) - [Wireless Lamp Renditions](https://www.trendhunter.com/trends/tom-dixon-portable.md) - [Adaptable Campsite Illuminators](https://www.trendhunter.com/trends/beyondop-led-camping-lantern.md) - [Conical Multifunctional Lamp Units](https://www.trendhunter.com/trends/modular-table-light.md)