# Minimalist Beachy Cafe Exhibitions This Year's Ambiente Revealed the Endearing Cafe Jade Serenity By Mishal Omar | Published 2017-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ambiente References: [retaildesignblog.net](http://retaildesignblog.net/2017/03/01/jade-serenity-cafe-by-bethan-gray-at-ambiente-2017-frankfurt-germany/) & [domusweb.it](http://www.domusweb.it/en/news/2017/02/16/bethan_gray_jade_serenity.html) Created by the British Designer Bethan Gray and revealed at 2017's Ambiente trade show, the [Cafe Jade Serenity](https://www.trendhunter.com/trends/caf-tondo) offers a reinterpretation of what beach-themed retail spaces tend to look like. The large, Frankfurt-based trade show reveals the cafe as an "[oasis of calm](https://www.trendhunter.com/trends/oasis)" amidst the chaos that surrounds the rest of the space. The cafe is largely sea blue in color and features minimalist decor in the form of cylindrical stools and tables. The sea blue color is complemented by pale pinks and mossy greens, meant to reflect the hues that can be found among coral reefs and around the ocean. This [minimalist cafe](https://www.trendhunter.com/trends/vinklu) functions as a space that Ambiente visitors can find the time to sit, relax and get away from the hustle and bustle around them. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Beach-themed Spaces:** There is an opportunity to create minimalist beach-themed spaces that offer a sense of tranquility amidst the chaos of trade shows or retail spaces. - **Reinterpretation of Retail Spaces:** Retail spaces can be redesigned and reimagined to reflect unconventional themes and create unique experiences for visitors. - **Calm Oasis Environments:** The concept of creating calm oasis environments within bustling trade shows or events can offer a much-needed retreat for attendees. ### Where This Applies - **Event Planning:** Event planning professionals can explore the idea of incorporating minimalist beach-themed spaces to enhance the overall experience of their events. - **Hospitality:** Hospitality businesses can innovate by creating reinterpretations of their spaces to offer guests unique and memorable experiences. - **Interior Design:** Interior designers can find opportunities to transform retail spaces into tranquil environments that provide a sense of calm amidst busy surroundings. ## Related on Trend Hunter - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Layered Cafe Interiors](https://www.trendhunter.com/trends/joe-blakes-holborn.md) - [Glass-Walled Shanghai Cafes](https://www.trendhunter.com/trends/mei-yuan-cafe.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Earthy Tonal Tranquil Lounges](https://www.trendhunter.com/trends/alula.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md)