# Chillstep Album Releases Lights Teases Ambient Chillstep Rendition of 'Pep' Album By Grace Mahas | Published 2023-09-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ambient-chillstep-rendition References: [music.mxdwn](https://music.mxdwn.com/2023/03/10/news/lights-set-to-release-an-ambient-chillstep-version-of-her-album-pep/amp/) Canadian artist Lights is set to unveil an [ambient chillstep version of her album](https://www.trendhunter.com/trends/bochum-welt-js-ep) 'Pep'. In a unique promotional strategy, she took to [Twitter](https://www.trendhunter.com/trends/createmybanner-1) to give fans a glimpse of what's in store. The teaser showcased Lights on a couch, engrossed in a newspaper. The headline? "Obituaries Continued". Intriguingly, each obituary corresponds to a song title from the album, complete with a whimsical backstory. For instance, the track "Jaws" narrates the tale of a daring heist, a coastal escape, and a tragic encounter with a shark. In a subsequent tweet, Lights showcased a musical snippet, transitioning from the original version of her album to the anticipated chillstep rendition. The innovative [teaser campaign](https://www.trendhunter.com/trends/the-life-of-a-showgirl) has undoubtedly piqued the interest of her fanbase, eagerly awaiting the album's release. For a firsthand look at the tweets and to stay updated on the album drop, fans are encouraged to follow Lights on Twitter. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 42% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Chillstep Music Genre:** The teaser campaign for Lights' ambient chillstep rendition of her album 'Pep' signifies a growing trend in the popularity of the chillstep music genre. - **Innovative Promotional Strategies:** Lights' unique promotional strategy of incorporating obituaries that correspond to song titles showcases the trend of businesses exploring unconventional methods to engage their audience. - **Social Media Teasers:** Lights' use of Twitter to provide glimpses and musical snippets of the upcoming album demonstrates the trend of artists leveraging social media platforms for promotional purposes. ### Sectors Adopting This - **Music Streaming Platforms:** The popularity of ambient chillstep music and innovative promotional strategies by artists like Lights present new opportunities for music streaming platforms to cater to a niche audience. - **Marketing and Advertising:** The success of Lights' teaser campaign highlights the potential for marketing and advertising agencies to tap into the trend of unconventional and attention-grabbing promotional tactics. - **Social Media Platforms:** Lights' use of Twitter for album teasers underscores the potential for social media platforms to become valuable marketing tools for artists and their promotional campaigns. ## Related on Trend Hunter - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Mindful Soundscape Albums](https://www.trendhunter.com/trends/endel.md) - [Relaxing Song Remixes](https://www.trendhunter.com/trends/damage-reversal-night-serum.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Copyright-Free Streamer Music](https://www.trendhunter.com/trends/talon-esports-1.md) - [Branded Global Music Programs](https://www.trendhunter.com/trends/global-music-program.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Rapper Collaborative Celebratory Whiskys](https://www.trendhunter.com/trends/chivas-12.md) - [Relaxation Music Streaming](https://www.trendhunter.com/trends/chill-club.md)