# Whale Vomit-Infused Beers This Craft Beer is Made from a Digestive Substance Called Ambergris By Katherine Pendrill | Published 2016-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ambergris References: [eater](http://www.eater.com/2016/5/23/11749782/ambergris-beer-moby-dick-ale) & [abc.net.au](http://www.abc.net.au/news/2016-05-23/drink-if-you-dare-introducing-craft-beer-with-essence-of-whale/7437318) A group of South Australian brewers recently came up with an unusual new beer made from a digestive substance called ambergris, which is regurgitated by whales. Although the idea of whale vomit may not sound all that appetizing, the substance is actually highly valued, making it a unique selling point for craft beer. Moby Dick Ambergris Ale is a craft beer that is infused with the unusual digestive substance. The drink was specially created for a festival in Melbourne, setting a new precedent for the type of [unusual ingredients found in craft beers](https://www.trendhunter.com/trends/bacon-blonde-ale). As brewers Maris and Kristi Biezaitis explain, the flavor "tastes a little bit like the sea" and "a little bit like marine animals," making it a truly acquired taste. While the couple does not have enough ambergris to continue producing the beer, the unusual brew demonstrates the level of innovation and creativity that now characterizes the [craft beer industry](https://www.trendhunter.com/trends/apple-crisp-ale). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Ingredients:** Craft beer brewers are experimenting with unusual ingredients like whale vomit, opening up possibilities for unique flavor profiles. - **Sustainability and Conservation:** The use of ambergris highlights the importance of environmental preservation and sustainability practices within the craft beer industry. - **Experiential Beverages:** Craft beer infused with ambergris presents consumers with a unique sensory experience, encouraging further exploration of innovative beverage options. ### Where This Applies - **Craft Beer:** The craft beer industry can explore the use of unconventional ingredients to create distinctive brews that cater to adventurous consumers. - **Environmental and Conservation Organizations:** Collaborative opportunities with craft brewers using sustainable practices like utilizing ambergris can raise awareness and support for preserving marine ecosystems. - **Experiential Tourism:** Craft breweries utilizing unique ingredients like whale vomit-infused beer can attract tourists seeking one-of-a-kind sensory experiences. ## Related on Trend Hunter - [Botanical Kombucha Blends](https://www.trendhunter.com/trends/whalebird-kombucha.md) - [Beer-Infused Malt Whiskeys](https://www.trendhunter.com/trends/malt-whiskeys.md) - [New Zealand Beer Expansions](https://www.trendhunter.com/trends/mad-whale-beer-company.md) - [Spontaneously Fermented Beers](https://www.trendhunter.com/trends/spontaneously-fermented-beer.md) - [Grape-Infused Beer Recipes](https://www.trendhunter.com/trends/phantasm.md) - [Soft Oceanic Perfumes](https://www.trendhunter.com/trends/lets-dive-by-ds-durga.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers.md) - [Crab-Flavored Whiskeys](https://www.trendhunter.com/trends/crab-trapper.md)