Is hypercolor hair the hottest thing for Summer ‘09? Over the weekend, Amber Rose’s green hair was snapped by hungry paps outside a Hollywood club. The denim, green, turquoise, pink, and yellow of Amber Rose’s outfit reminds me of the 80s-styled Ray-Ban ads we wrote about a few months ago.
Check out those ads—as well as more shots of Amber Rose’s green hair and other outrageous hair features—by clicking through the gallery above.
Implications - No longer trying to blend in with subtle styles, consumers are looking for bolder ones. Products that feature a vibrant aesthetic appeal to those who want to make a statement. Companies could develop a statement-making aesthetic in order to appeal to a wider audience.