# Shared Electric Cars The 'Amber One' is Designed for Sharing Rather Than Ownership By Joey Haar | Published 2016-09-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/amber-one References: [techcrunch](https://techcrunch.com/2016/09/22/this-new-electric-car-is-designed-for-a-37-weekly-subscription-service/?ncid=rss) & [ambermobility](http://www.ambermobility.com/) With the rise of [autonomous vehicles](https://www.trendhunter.com/trends/intelligent-electric-mobility), it will be possible to simply order a car on-demand and have it drive directly to you -- while the Amber One isn't autonomous, it's taking the idea of shared cars to the streets. The [fully electric vehicle](https://www.trendhunter.com/trends/compact-electric-microcar) will not be available to purchase. Rather, consumers can subscribe to the Amber One service for a weekly cost and then drive whichever Amber One vehicle is nearest to them. In terms of performance, the electric vehicle is no slouch. It can travel 250 miles on a single charge, (more than enough range for city driving) it has a [top speed of 93 miles per hour](https://www.trendhunter.com/trends/theory-1), and it can zip from 0 to 60 in just seven seconds. The Amber One service, which will become openly available in Europe by 2018, may introduce some prototypes next year. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Shared Electric Cars:** The rise of shared electric cars presents disruptive innovation opportunities in transportation and mobility services. - **On-demand Car Subscription:** The emergence of on-demand car subscription services opens up disruptive innovation opportunities for the automotive industry. - **Autonomous Vehicle Integration:** The integration of autonomous technology in shared electric cars creates disruptive innovation opportunities for the future of transportation. ### Industries Being Reshaped - **Transportation:** Shared electric cars disrupt the transportation industry by providing a cost-effective and sustainable alternative to traditional car ownership. - **Automotive:** On-demand car subscription services disrupt the automotive industry by changing the way consumers access and use cars. - **Technology:** The integration of autonomous technology in shared electric cars disrupts the technology industry by revolutionizing transportation and mobility services. ## Related on Trend Hunter - [Solar-Powered City Cars](https://www.trendhunter.com/trends/city-cars.md) - [Rideshare-Targeted Electric Vehicles](https://www.trendhunter.com/trends/arrival-car.md) - [Diminutive Urban Electric Cars](https://www.trendhunter.com/trends/urban-electric-cars.md) - [Shareable Autonomous Vehicle Designs](https://www.trendhunter.com/trends/tesla-cybercab.md) - [Streamlined Two-Seater Electric Cars](https://www.trendhunter.com/trends/autonomous-electric-car-concept.md) - [Rechargeable Two-Seater Modern Vehicles](https://www.trendhunter.com/trends/eli-zero.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Rapid Charge Electric SUVs](https://www.trendhunter.com/trends/compact-suv-ev.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md)