# Outdoorsy Harvest Lagers This Collaborative Amber Lager is Designed to Be Enjoyed In the Sunshine By Rahul Kalvapalle | Published 2024-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amber-harvest-lager References: [bevindustry](https://www.bevindustry.com/articles/96927-harpoon-x-llbean-harvest-lager) & [harpoonfallsweeps](https://harpoonfallsweeps.com/)  Venerable outdoor gear brand [L.L. Bean](https://www.trendhunter.com/trends/mental-health-awareness-month1) has been roped into a unique collaboration with [Harpoon Brewery](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery) in order to create a delectable amber lager that is well and truly designed to be enjoyed in the great outdoors. The Harpoon x L.L. Bean Harvest Lager is a decidedly sessionable brew that is made with the utilization of malt sourced from Maine. Coming in at five percent ABV (alcohol by volume), this particular beer offers an easily accessible and refreshing flavor. Made available for a limited period of time in four-packs of 16 ounce cans, this beer represents a carefully thought-out partnership that plays into the significance of crisp lagers to outdoor adventurers who like to cool off with a nice beer. Dan Kenary, co-founder and CEO over at [Mass. Bay Brewing](https://www.trendhunter.com/trends/diphopped-hazy-ipa), stated that the two brands collaborated thanks to a shared mission to "create a beer that could be enjoyed by everyone outdoors — whether you're a weekend warrior, urban explorer, or simply looking for a delicious new lager to try out with friends." Image Credit: Harpoon Brewery ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 25% | Freshness: 31% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Brews:** Collaborations between outdoor gear brands and breweries can create unique, experience-focused products that resonate with adventure enthusiasts. - **Locally-sourced Ingredients:** Utilizing local ingredients, like malt from Maine, can enhance the authenticity and appeal of craft beer among consumers seeking regional specialties. - **Sessionable Beers:** Developing accessible, low-ABV beers caters to an expanding market of consumers who enjoy social drinking without the high alcohol content. ### Where This Applies - **Outdoor Gear:** The outdoor gear industry can explore partnerships that extend their brand into lifestyle products like specialty beverages. - **Craft Brewing:** Craft breweries can benefit from strategic alliances with non-traditional partners, broadening their market reach and consumer engagement. - **Regional Agriculture:** The inclusion of regional agricultural products in brewing processes strengthens local economies and creates a distinct product identity. ## Related on Trend Hunter - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Sasquatch-Inspired Lagers](https://www.trendhunter.com/trends/Lagersquatch.md) - [Diversified Lager Variety Packs](https://www.trendhunter.com/trends/lager-variety-pack.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md) - [Purposeful Premium Lagers](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager.md)