# Gymnast-Backed Nail Products Kiss Has Selected Suni Lee as a Brand Ambassador for Salon X-tend By Lima Kalim | Published 2024-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ambassador-for-salon-xtend References: [beautypackaging](http://beautypackaging.com/contents/view_breaking-news/2024-06-20/milani-cosmetics-launches-campaign-with-us-female-athletes) [Kiss](https://www.trendhunter.com/trends/kiss-1) has selected Suni Lee as a brand ambassador for Salon X-tend. The gymnastics champion is now the face of the [Salon X-tend LED Soft Gel System](https://www.trendhunter.com/trends/kiss-salon-xtend), representing Kiss, Salon X-tend's parent company. As a Brand Ambassador, Lee will be prominently featured in all Salon X-tend LED Soft Gel System marketing materials. She will also create social media content for the Kiss platforms. The Salon X-tend LED Soft Gel System is an [at-home gel nail extension kit](https://www.trendhunter.com/trends/athome-gel-manicure) of salon quality, which Kiss claims to be the first of its kind. It features pre-applied and pre-polished gel nail extensions that promise to last for up to 14 days without causing damage to natural nails. The starter kit includes an LED Lamp. Image Credit: Salon X-tend ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 60% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **At-home Salon Kits:** The introduction of high-quality at-home gel nail extension kits is revolutionizing the DIY beauty industry by offering salon-like results in a convenient and affordable way. - **Influencer-powered Marketing:** Utilizing high-profile athletes like Suni Lee as brand ambassadors is enhancing brand visibility and consumer trust, particularly in the beauty and wellness sectors. - **LED Beauty Devices:** The inclusion of LED technology in at-home beauty products, such as nail extension kits, is elevating user experience by ensuring quality and durability traditionally found only in professional settings. ### Industries Being Reshaped - **Beauty and Personal Care:** Innovative at-home beauty solutions are capturing a significant market share by merging convenience with professional-grade quality. - **Sports and Lifestyle Marketing:** Collaborations with well-known athletes are opening new avenues for lifestyle brands to enhance their marketing strategies and audience engagement. - **Consumer Electronics:** The consumer electronics industry is seeing growth opportunities in the beauty sector through the integration of advanced technologies like LED in personal care products. ## Related on Trend Hunter - [Salon Quality Press-On Nails](https://www.trendhunter.com/trends/kiss-1.md) - [At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-salon-xtend.md) - [Customizable At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-products1.md) - [Gymnast Beauty Brand Partnerships](https://www.trendhunter.com/trends/gymnast-shilese-jones.md) - [Press-On Nails Rebranding Efforts](https://www.trendhunter.com/trends/presson-nails.md) - [Athlete-Approved Hair Accessories Brands](https://www.trendhunter.com/trends/laurie-hernandez.md) - [Official Mascot Manicures](https://www.trendhunter.com/trends/gel-by-essie.md) - [Athlete-Centric Cosmetics Partnerships](https://www.trendhunter.com/trends/canadian-ambassador.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md)