# Personalized Lounge Wear Pop-Ups Amazon's Holiday Pop-Up Features a Unique Monogramming Station By Ell Smith | Published 2017-11-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazons-holiday-popup References: [billboard](https://www.billboard.com/articles/columns/pop/8039430/miley-cyrus-converse-collaboration-sneakers-pictures) & [amazon](https://www.amazon.com/adlp/mycalvins?tag=trenhunt0f-20) Lovers of the [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear) brand can now personalize their intimates at [Amazon's](https://www.trendhunter.com/trends/holiday-shop) holiday pop-up in New York and Santa Monica. The stores are filled with lounge wear, lingerie and other intimates for both men and women, offering consumers the perfect one-stop shop for all their holiday essentials. To make matters even more personal, the pop-ups come complete with a unique [monogram station](https://www.trendhunter.com/trends/louis-vuitton-celebrates), in which consumers can have their own initials, or the initials of a loved one, sewn into the intimate's band, replacing the iconic Calvin Klein logo. This exciting retail concept hopes to encourage shoppers to get creative this holiday season, through a more immersive shopping experience. In addition, it's rumored that the store will be visited by special guests, including celebrity models like Karlie Kloss. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Lounge Wear:** The trend of personalizing lounge wear allows brands to offer a unique and customized shopping experience. - **Holiday Pop-ups:** The rise of holiday pop-up stores creates temporary retail spaces that offer exclusive products and experiences. - **Monogramming Stations:** The inclusion of monogramming stations allows customers to add a personal touch to their purchased items. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the personalized lounge wear trend by offering customizable clothing items. - **Retail:** The retail industry can benefit from the holiday pop-up trend by creating unique and limited-time shopping destinations. - **Gift and Souvenir:** The gift and souvenir industry can explore monogramming stations to offer personalized and memorable products. ## Related on Trend Hunter - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md)