# Festive Singing Delivery Ads Amazon's Holiday Ad Features Singing Boxes By Ell Smith | Published 2018-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amazons-holiday-ad References: [adweek](https://www.adweek.com/brand-marketing/amazon-kicks-off-the-holiday-season-with-a-global-ad-starring-its-joyful-singing-boxes/) & [luckygenerals](http://www.luckygenerals.com/amazon-smiling) The start of November typically marks an appropriate time for retail brands to release its winter campaigns and [Amazon's](https://www.trendhunter.com/trends/amazon-holiday-campaign) [holiday ad](https://www.trendhunter.com/trends/john-lewis-2025) dubbed 'Get the world smiling' is ensuring consumers everywhere are getting into the holiday season. The playful ad begins with Amazon's smiling face logo stretching into a mouth and singing a [catchy seasonal tune](https://www.trendhunter.com/trends/unwrap-expression). As the ad continues, more happy boxes are sent around the world, exciting children and adults alike. The ad is filled with plenty of holiday tropes, like reindeer, colorful lights, gingerbread houses and more. The cheery and festive ad spot reminds consumers of Amazon's reliable delivery model, encouraging people to order their holiday gifts early and through the iconic delivery service. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Holiday Ad Campaigns:** Opportunity for brands to create festive and engaging advertisements during the holiday season. - **Playful Branding:** Using creative and fun elements in advertisements to captivate and excite consumers. - **Early Holiday Shopping:** Encouraging customers to start shopping early for holiday gifts to ensure timely delivery. ### Who This Affects Most - **Retail:** Retailers can leverage holiday ad campaigns to attract customers and promote their products. - **Advertising:** Opportunities for advertising agencies to create memorable and joyful ad campaigns for brands. - **Logistics/delivery:** Enhancing delivery services to handle increased holiday shopping demands and ensure prompt delivery. ## Related on Trend Hunter - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Holiday Home Delivery Upgrades](https://www.trendhunter.com/trends/amazon-3.md) - [Yodeling Pizza Commercials](https://www.trendhunter.com/trends/dominohhoohoo.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Singing Frozen Food Packaging](https://www.trendhunter.com/trends/singing-packaging.md) - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Christmas Carol Doorbell Promotions](https://www.trendhunter.com/trends/free-ring-video-doorbells.md)