# Amazonian Warrior Covers "Elevation" by Dazed Digital Magazine By lourdes sanchez bayas | Published 2008-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amazonian-warrior-covers-elevation-by-dazed-digital-magazine References: [dazeddigital](http://www.dazeddigital.com/Fashion/article/1022/1/Elevation_by_Nick_Knight_and_Gareth_Pugh) The quirky and [flamboyant fashion designer](https://www.trendhunter.com/trends/asos-inspired-by) Gareth Pugh and photographer Nick Knight designed Dazed Digital Magazine's October 2008 cover "Elevation." The result is nightmarish, ethereal and totally phantasmagorical. Abbey Lee, the model featured on the cover, "was covered in an array of unsavoury hair and make-up products including clay, charcoal, treacle and sand to create an Amazonian, warrior mood by make-up artist Alex Box and hair stylist Martin Cullen," says Dazed Digital. As part of the magazine's spread, Pugh outfitted a [black horse with armor](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) which is very similar in its form to the designer's trademark "[hard-edged structure](https://www.trendhunter.com/trends/khaotique-noir)," notes Dazed Digital. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Fantasy Fashion:** Fashion designers are increasingly using surreal fantasy elements to create new looks. - **Avant-garde Photography:** Photographers are pushing boundaries and experimenting with unique techniques and concepts in their work. - **Experimental Beauty:** Makeup artists and hairstylists are using unconventional materials and techniques to create bold, unique looks. ### Industries Being Reshaped - **Fashion:** There is an opportunity for fashion designers to explore and incorporate surreal, fantasy elements in their designs to create innovative looks. - **Photography:** With increasing demand for avant-garde photography, there is room for experimentation and pushing boundaries in this industry. - **Beauty:** Makeup artists and hairstylists can experiment with unconventional materials and techniques to create unique, bold looks, paving the way for disruptive innovation in the beauty industry. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)