# Smart Speaker Ads The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo' By Laura McQuarrie | Published 2016-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-super-bowl-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/amazon-air-its-first-super-bowl-ad-starring-alec-baldwin-and-dan-marino-169226) At the Super Bowl 50, the first-ever [Amazon](https://www.trendhunter.com/trends/amazon-echo-pop) Super Bowl commercial will be revealed. Leading up to the major sporting and advertising event, Amazon has released several teasers that feature Alec Baldwin working alongside the smart Amazon [Echo](https://www.trendhunter.com/trends/amazon-echo-devices) speaker. In the #BaldwinBowl teasers, the actor is busy making plans for a party ahead of the big game. This second spot demonstrates the capabilities of Echo, who expertly makes a cheese order on command following a disaster in the kitchen. In this same theme, the Super Bowl ad will also share some of the amazing tasks that Echo can carry out. While the final full-length advertising feature is still under wraps, Amazon has confirmed that Missy Elliott will be joining Echo and Alec Baldwin in its final spot. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Smart Speaker Advertising:** Disruptive innovation opportunity: Exploring new ways to deliver targeted ads through smart speakers like Amazon Echo. - **Celebrity Endorsements in Tech:** Disruptive innovation opportunity: Leveraging the influence of celebrities to promote and showcase the capabilities of smart speakers. - **Interactive Voice-activated Technology:** Disruptive innovation opportunity: Developing voice-activated technology that can carry out a variety of tasks and provide personalized experiences. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Creating innovative ad campaigns that make use of voice-activated technology and smart speakers. - **Technology:** Disruptive innovation opportunity: Advancing the capabilities of smart speakers and exploring new uses for voice-activated technology. - **Entertainment:** Disruptive innovation opportunity: Collaborating with celebrities to create engaging and interactive experiences through smart speakers and voice-activated technology. ## Related on Trend Hunter - [Football-Branded Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-pop.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md)