# Hair Care Retail Expansions Function of Beauty Opens a Storefront With Amazon By Lima Kalim | Published 2024-06-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-storefront References: [beautypackaging](http://beautypackaging.com/contents/view_breaking-news/2024-06-13/function-of-beauty-launches-on-amazon/)  Function of Beauty expands its retail options by partnering with an Amazon storefront. The company will now offer products on Amazon and Sephora, allowing them to be easily accessible. This enables the company to increase brand recognition and sales revenue. Function of Beauty offers customizable hair, skin, and body care products. Function of Beauty allows a consumer to take quizzes and fill out details about their hair type, and the brand creates products tailored to the consumer based on the results of the quiz. There is also an option to enter your name, which will be printed on the bottle. All of the hair care products are made without sulfates and parabens. It's also cruelty-free, 100% vegan, and dermatologist-tested. Image Credit: Function of Beauty ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 83% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Online Customization:** Consumers are seeking personalized products through quizzes and online customization options for tailored hair care solutions. - **Sustainable Beauty:** The demand for cruelty-free, vegan, and environmentally safe hair care products is rising rapidly among health-conscious consumers. - **E-commerce Integration:** Brands are increasingly partnering with major e-commerce platforms like Amazon to broaden market reach and enhance customer convenience. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry is seeing a significant shift towards personalized and eco-friendly product offerings. - **E-commerce:** The e-commerce industry is playing a crucial role in expanding retail options and enhancing the accessibility of custom beauty products. - **Health and Wellness:** Health-conscious consumers are driving growth in the health and wellness sector by prioritizing products that are vegan, cruelty-free, and free from harmful chemicals. ## Related on Trend Hunter - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/bumble-and-bumble.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [Beauty Retailing Expansions](https://www.trendhunter.com/trends/revolution-beauty-joins-amazon.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Reparative Biotech Haircare](https://www.trendhunter.com/trends/sos-custom-repair.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md) - [Hair Accessory Distribution Partnerships](https://www.trendhunter.com/trends/emi-jay.md) - [Gourmand Beauty Products](https://www.trendhunter.com/trends/cake-beauty.md)