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# STEM Toy Subscriptions
The Amazon STEM Club Sends Kids Educational Toys Every Month

By Joey Haar | Published 2017-01-25 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-stem-club
References: [cnet](https://www.cnet.com/news/amazon-stem-club-sends-your-kids-a-science-toy-every-month/) & [amazon](https://www.amazon.com/dp/B01M7UAJJI?tag=trenhunt0f-20)

For parents concerned about getting their kids too many toys, the [Amazon](https://www.trendhunter.com/trends/magna-tiles) STEM Club is a good way to at least make sure that the toys children get are positive for their education. The subscription service sends toys once a month, and each of the toys sent are curated to stimulate some aspect of STEM.

There are three different Amazon STEM Club subscription packages: one for kids ages three to four, one for ages five to seven, and a third for ages eight to thirteen. Since the toys come monthly, Amazon's editors work to spread out the different areas of STEM as much as possible. Examples have included things like programmable robots, crystal kits, chemistry sets and arithmetic toys.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 71% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **STEM Education Subscription:** Subscription services that deliver educational STEM toys to children each month are popular in the parenting market and may disrupt traditional toy retailers.
- **Age-specific STEM Kits:** Age-specific STEM kits that target specific aspects of STEM education and are delivered monthly may become the standard in providing children with engaging educational content.
- **Personalized Selection of STEM Toys:** Personalized selection of STEM toys each month based on children's interests and learning progress can revolutionize the way children learn and interact with educational content.

### Industries Being Reshaped

- **Toy Retail Industry:** Toy retailers may need to re-evaluate their inventory and marketing strategies to align with the growing popularity of STEM education subscriptions and cater to the shifting demands of parents.
- **Education Technology Industry:** Companies specializing in educational technology can collaborate with STEM toy subscription services to offer complementary products and further enhance children's learning experiences.
- **Children's Entertainment Industry:** Entertainment companies may need to consider incorporating STEM education into their content to remain relevant and meet the expectations of parents who prioritize their children's education.

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