# Tech-Fueled Salons The Amazon Salon Offers Cut and Color Services & Tech Innovations By Laura McQuarrie | Published 2021-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-salon References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/First_look_inside_Amazons_hair_and_beauty_salon/176103) In partnership with independent London salon Neville Hair & Beauty, Amazon is expanding its offerings with [Amazon Salon](https://www.trendhunter.com/trends/bumble-and-bumble). The space caters to adults and kids, and it offers cut and color services with a focus on showcasing tech innovations. Elena Lavagni, owner of Neville Hair & Beauty, describes that "the salon combines classic hairdressing services with technology to deliver a completely unique experience for clients." The Amazon Salon in the UK gives people the chance to virtually try on different hair colors, and make purchases in-store by scanning with mobile devices. Initially, the salon has launched to Amazon employees only but it will be open to the general public for bookings within a matter of weeks. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 40% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Virtual Try-on Services:** Salons and other beauty service providers can incorporate virtual try-on services to showcase hair color options and increase customer engagement. - **Tech-integrated Experiences:** Salons can explore the use of technology, such as mobile device scanning and augmented reality, to provide unique experiences for clients and enhance their service offerings. - **Personalized Shopping:** Salons can incorporate mobile device scanning and in-store purchasing to provide personalized shopping experiences for customers and drive sales. ### Who This Affects Most - **Beauty Services:** Salons and beauty service providers can integrate technology to provide unique experiences, increase customer engagement, and drive sales. - **Retail:** Retailers can explore the use of virtual try-on services and mobile device scanning to enhance the in-store shopping experience, increase sales, and engage with customers in new ways. - **Technology:** Tech companies can partner with salons and beauty service providers to incorporate VR, AR, and mobile device scanning technology into their offerings, providing new and unique experiences to consumers. ## Related on Trend Hunter - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/bumble-and-bumble.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [At-Home Hairdressing Solutions](https://www.trendhunter.com/trends/ubhair.md)