# Student Subscription Discounts The Amazon Prime Student Program Introduces Month-by-Month Payments By Ell Smith | Published 2017-10-13 | Updated 2017-10-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-prime-student-program References: [psfk](https://www.psfk.com/2017/10/amazon-prime-month-subscriptions-college-students.html) & [amazon](https://www.amazon.ca/b?node=9648404011&tag=trenhunt0f-20) In addition to the Amazon Prime Student Program, which offers discounts to those enrolled in college or university, the online retailer will be offering students the opportunity to pay for subscriptions on a month-to-month basis. With this service, students who use Amazon Prime for school purposes can save a little bit of money during the summer months, when school is out and deliveries aren't as vital. Until recently, the retailer required that all subscribers pay on a yearly basis, which has been the standard practice since Amazon introduced Prime 10 years ago. Now, students can experience all the benefits of Amazon Prime without making a large financial commitment. This upgraded flexibility serves as an extension of Amazon's commitment to student convenience. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Flexible Subscription Payments:** The introduction of month-by-month payments for student subscriptions creates opportunities for other businesses to offer flexible payment options, disrupting the traditional yearly commitment model. - **Student-centric Discounts:** The expansion of student discount programs, like Amazon Prime Student, presents opportunities for other retailers to offer exclusive deals and benefits to capture the student market. - **Convenience in Subscription Services:** The shift towards more convenient and customizable subscription services, such as month-by-month payments, opens up opportunities for innovative startups to disrupt the subscription industry by offering unique value propositions to customers. ### Who This Affects Most - **Online Retail:** Online retail companies can explore offering flexible payment options for student subscriptions to attract and retain student customers. - **Technology:** Technology companies can develop platforms or services that make it easier for businesses to implement and manage flexible subscription payment models. - **Education:** Educational institutions or service providers can partner with subscription-based businesses to offer exclusive discounts and benefits to students, enhancing student satisfaction and engagement. ## Related on Trend Hunter - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Student-Targeted Delivery Memberships](https://www.trendhunter.com/trends/gopuff-student-fam-membership.md) - [Student Food Delivery Subscriptions](https://www.trendhunter.com/trends/dashpass-for-students.md) - [Multi-Service Subscription Perks](https://www.trendhunter.com/trends/grubhub-plus-free.md) - [Canadian Delivery Service Subscriptions](https://www.trendhunter.com/trends/doordash-dashpass.md) - [Educational AI Subscriptions](https://www.trendhunter.com/trends/chatgpt-free-students.md) - [EBT-Supported Grocery Deliveries](https://www.trendhunter.com/trends/amazon-7.md) - [Laptop Subscription Services](https://www.trendhunter.com/trends/the-macbook-upgrade-program.md) - [BNPL Shopping Subscriptions](https://www.trendhunter.com/trends/klarna-4.md)