# Speedy Subway-Enabled Deliveries The Amazon Prime Now One-Hour Delivery Service Uses the NYC Metro By Rebecca Byers | Published 2015-05-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-prime-now References: [fastcompany](http://www.fastcompany.com/3046423/tech-forecast/for-one-hour-delivery-in-nyc-amazon-takes-the-subway) & [engadget](http://www.engadget.com/2015/05/18/amazon-new-york-subway-deliveries) In order to facilitate its new [Amazon](https://www.trendhunter.com/trends/amazon-sameday-delivery) [Prime](https://www.trendhunter.com/trends/amazon-7) Now service in New York City, Amazon has turned to the city's subway system to avoid surface traffic. Despite launching months ago and having now expanded to other cities, the reality of New York City's auto traffic seems to have forced much of the workers underground. For an additional delivery charge of $8, Amazon Prime customers can upgrade their delivery service to Amazon Prime Now, which ensures [one-hour delivery](https://www.trendhunter.com/trends/apple-delivery) on selected items. The unique service launched on the east coast, while the e-retailer has previously tested a drone-based delivery service in the Pacific Northwest. New York City and other urban center require some creative reimagining for Amazon, given that most of the brand's delivery infrastructure relies on driving. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Subway-enabled Deliveries:** Exploring partnerships with subway systems in urban centers to enable efficient and congestion-free delivery services. - **One-hour Delivery Service:** Offering one-hour delivery services for select items, providing customers with expedited and convenient shopping experiences. - **Diverse Delivery Infrastructure:** Developing a diverse range of delivery infrastructure, including drones and subway systems, to overcome challenges in congested urban areas. ### Who This Affects Most - **E-commerce:** Implementing innovative delivery solutions to enhance customer experience in the competitive e-commerce industry. - **Transportation:** Collaborating with transportation systems to optimize logistics and improve delivery efficiency in congested urban areas. - **Technology:** Leveraging technological advancements like drones and real-time tracking to revolutionize the delivery industry and meet ever-increasing customer expectations. ## Related on Trend Hunter - [Speedy eCommerce Produce Deliveries](https://www.trendhunter.com/trends/amazon-sameday-delivery.md) - [Rapid Grocery Pickups](https://www.trendhunter.com/trends/amazon-rush.md) - [E-Cargo Delivery Bikes](https://www.trendhunter.com/trends/amazon-1.md) - [EBT-Supported Grocery Deliveries](https://www.trendhunter.com/trends/amazon-7.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Priority eCommerce Service Expansions](https://www.trendhunter.com/trends/amazon-buy-with-prime.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Holiday Home Delivery Upgrades](https://www.trendhunter.com/trends/amazon-3.md) - [Medication Delivery Drones](https://www.trendhunter.com/trends/amazon-pharmacy-1.md)