# Cargo-Sized Cardboard Crates The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen By Amelia Roblin | Published 2014-01-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-nissan-box References: [core77](http://www.core77.com/blog/object_culture/that_gi-normous_amazon_box_is_real_kind_of_26218.asp?) & [amazon](http://www.amazon.com/?tag=trenhunt0f-20) If you caught sight of one of these massive Amazon [Nissan](https://www.trendhunter.com/trends/nissan-townstar) boxes on the bed of a tractor-trailer, you might have been eager to learn of its contents. Great things certainly come in small packages, but how could the shipment within this crate be anything but substantial? As part of a publicity stunt thought up by TBWA, an [Amazon.com](https://www.trendhunter.com/trends/hyundai-partners-with-amazon) and Nissan collaboration put three Versas into these shipping container sized cases and sent them as home deliveries to buyers. Their road journeys undoubtedly attracted a significant attention, causing witnesses to tweet the passing transport trucks. But the Amazon Nissan boxes couldn't be real cardboard boxes, could they? Indeed, the enormous cartons were constructed of corrugated paper and simply reinforced where more layers were required. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cardboard Packaging:** Disruptive innovation opportunity: Develop eco-friendly and cost-effective cardboard packaging solutions for large-scale shipments. - **Promotional Stunts:** Disruptive innovation opportunity: Create attention-grabbing and memorable promotional campaigns using unconventional delivery methods. - **Social Media Marketing:** Disruptive innovation opportunity: Leverage social media platforms to amplify the impact of brand-related stunts, increasing brand awareness and engagement. ### Industries Being Reshaped - **Shipping and Logistics:** Disruptive innovation opportunity: Develop innovative shipping and logistics solutions tailored to accommodate and protect large cardboard crates during transit. - **Packaging and Manufacturing:** Disruptive innovation opportunity: Introduce advanced manufacturing techniques to produce lightweight yet durable corrugated paper packaging for various industries. - **Advertising and Marketing:** Disruptive innovation opportunity: Collaborate with brands to create unique and attention-grabbing promotional stunts that generate buzz and consumer engagement. ## Related on Trend Hunter - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Next-Gen Boxy Vehicle Designs](https://www.trendhunter.com/trends/boxy-vehicle.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Eco Commerce-Ready Vans](https://www.trendhunter.com/trends/nissan-townstar.md) - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md) - [Rollable Rooftop Cargo Racks](https://www.trendhunter.com/trends/rooftop-cargo-rack.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Efficiently-Engineered Delivery Vans](https://www.trendhunter.com/trends/morgan-olson.md)