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# Competitive E-Commerce Expansions
The Amazon Music Streaming Service Plays Off Success of Echo

By Meghan Young | Published 2016-06-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-music-streaming-service
References: [refinery29](http://www.refinery29.com/2016/06/113709/amazon-music-streaming-service) & [amazon](http://www.amazon.com?tag=trenhunt0f-20)

The [Amazon](https://www.trendhunter.com/trends/amp) Music Streaming Service might seem to be taking on an already oversaturated market with [Spotify](https://www.trendhunter.com/trends/findaway-platform), Apple Music and even Tidal, yet there is potential for the e-commerce company to make its mark in the evolving industry. It will ride off of the recent success of its voice-control speaker, [Echo](https://www.trendhunter.com/trends/musical-social-network), by creating an essentially closed system to stream music off of.

Although some might think that counterintuitive considering the path technology is taking these days, by adopting a more familial system, the devices and services aim to work better. The Amazon Music Streaming Service is currently still in the process of rolling out, but subscriptions may be available as early as late summer or early fall. That's exciting news for the company.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Voice-controlled Music Streaming:** There is a trend towards voice-controlled music streaming services, leveraging the success of devices like Echo.
- **Closed System Integration:** The adoption of closed systems in the music streaming industry offers disruptive innovation opportunities for companies to create seamless experiences for users.
- **Diversified E-commerce Offerings:** E-commerce companies like Amazon are diversifying their services by entering the music streaming industry, indicating a trend towards expanding beyond traditional retail.

### Industries Being Reshaped

- **Music Streaming:** The music streaming industry is evolving with the entry of new players, creating opportunities for disruptive innovations in user experience and integration.
- **Voice-controlled Devices:** Voice-controlled devices like Echo are driving innovation in various industries, including music streaming, with potential for further disruptive advancements.
- **E-commerce:** E-commerce companies are exploring new markets and industries, such as music streaming, as part of their expansion strategies.

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