# Digital Artist Livestreams The Amazon Music App Now Has Streaming Features Through Twitch By Daniel Johnson | Published 2020-09-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-music-app References: [engadget](https://www.engadget.com/amazon-music-twitch-artist-livestreams-135926372.html) & [amazon](https://www.amazon.com/music?tag=trenhunt0f-20) [Amazon](https://www.trendhunter.com/trends/amazon-fashion-europe) and [Twitch](https://www.trendhunter.com/trends/amazon-ads) are collaborating in order to bring [live streaming features](https://www.trendhunter.com/trends/twitch-update) to the Amazon Music app. The new streaming features for the Amazon Music app will allow artists to hold events on the streaming platform. Live streams can include performances, charity streams, question and answer sessions, and more. Users of the Amazon Music app will have the ability to receive notifications when an artist they follow begins a Livestream. The partnership between Amazon and Twitch will help artists promote themselves at a time when concerts can not be held due to social distancing measures. Tracy Chan, the Twitch vice president, spoke about the agreement, “Twitch has become the place to co-create shared live experiences, and it’s now accessible in-app for Amazon Music’s 55 million customers.” Image Credit: Amazon/ Twitch ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Livestreaming Music Events:** The collaboration between Amazon and Twitch has opened up opportunities for artists to livestream performances and other events through the Amazon Music app, which has disruptive innovation potential in the music industry. - **Virtual Concerts:** The integration of live streaming features into the Amazon Music app creates potential for virtual concerts, which could disrupt the traditional model of physical concerts in the music industry. - **Online Q&A Sessions:** The live streaming features offered by Amazon Music and Twitch can provide a platform for artists to interact with their followers through online Q&A sessions, which has disruptive innovation potential in the music industry. ### Who This Affects Most - **Music:** Trends toward livestreaming and virtual concerts may disrupt the traditional concert industry and create opportunities for artists to reach a wider audience through digital platforms. - **Streaming Services:** Collaborations like that between Amazon and Twitch provide opportunities for streaming services to offer more diverse and interactive content to their users, and could disrupt the traditional content delivery model in the industry. - **Social Media:** The live streaming features provided by Twitch are opening up opportunities for social media platforms to explore new ways of delivering interactive content, which has disruptive innovation potential for the industry. ## Related on Trend Hunter - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Musical Streaming DJ Features](https://www.trendhunter.com/trends/live-feature.md) - [Radio-Style Chat Services](https://www.trendhunter.com/trends/amp.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Mobile Streaming App Stories](https://www.trendhunter.com/trends/twitch-stories.md) - [Live Audio Streaming Platforms](https://www.trendhunter.com/trends/amazon-amp.md) - [Social Live Streaming Applications](https://www.trendhunter.com/trends/tiktok-live-stream.md) - [Collaborative Music Platforms](https://www.trendhunter.com/trends/tidal-collabs.md) - [In-Stream Shoppable Experiences](https://www.trendhunter.com/trends/elf-cosmetics-twitch.md)