# Instant Movie Gratification Video On Demand from Amazon By Jacob Courtade | Published 2008-09-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-instant-video-on-demand References: [entertainment.slashdot.org](http://entertainment.slashdot.org/entertainment/08/09/05/1558214.shtml) & [phx.corporate-ir.net](http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1193455&highlight;=) The global shift to web delivery took another step this week as [Amazon](https://www.trendhunter.com/trends/amazon-now-delivery-service) launched the [Amazon Video on Demand service](https://www.trendhunter.com/trends/amazon-ads). The new site lets users buy TV shows and movies, and then lets the user watch right on the web. Previously to use Amazon’s Unbox service, an application had to be installed on the user’s PC. The web delivery opens up the service to all platforms and will also appeal to those who prefer the security of not installing new applications. Customers who used Unbox will still be able to download movies, to play them on TiVo devices, and even buy right from enabled [Sony](https://www.trendhunter.com/trends/ridevu) BRAVIA televisions. The fact remains that Amazon is appealing to a much wider audience - folks who prefer the comfort of their web browser. Count me in. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Web Delivery:** Amazon Video on Demand's web delivery service gives customers instant access to TV shows and movies without the need for specialized software installations. - **Streaming Services:** Amazon Video on Demand's streaming service provides convenience and accessibility for customers who wish to consume visual content on demand. - **Platform Unification:** Amazon Video on Demand's web-based platform serves as a template for a potentially disruptive industry standard that unifies previously device-specific on-demand services. ### Where This Applies - **Entertainment Industry:** Web delivery and streaming services such as Amazon Video on Demand are disrupting the traditional business models of the entertainment industry and changing the way media is consumed. - **Technology Industry:** Web delivery and streaming services such as Amazon Video on Demand are forcing technological advancements in data processing, transfer, and encryption. - **Retail Industry:** Amazon Video on Demand's expanded service offerings represent a shift in focus for Amazon as they attempt to compete directly with digital media retailers like iTunes and Google Play. ## Related on Trend Hunter - [Access-Promoting Streaming Services](https://www.trendhunter.com/trends/watch-now-feature.md) - [30-Minute eCommerce Deliveries](https://www.trendhunter.com/trends/amazon-now-delivery-service.md) - [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md) - [Cloud-Based Game-Streaming Services](https://www.trendhunter.com/trends/amazon-gamelift-streams.md) - [All-New Retail Payment Methods](https://www.trendhunter.com/trends/venmo-1.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Cinema Snack Ordering Features](https://www.trendhunter.com/trends/preorder-concessions.md) - [Speedy eCommerce Produce Deliveries](https://www.trendhunter.com/trends/amazon-sameday-delivery.md) - [Value-Focused Gaming Services](https://www.trendhunter.com/trends/amazon-luna-relaunch.md)