# Food Delivery Retail Partnerships Amazon Users can Now Order Grubhub from the Amazon App By Colin Smith | Published 2024-05-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-grubhub References: [zdnet](https://www.zdnet.com/article/now-you-can-order-grubhub-from-your-amazon-app/) & [lp.grubhub](https://lp.grubhub.com/partner/grubhub-amazon-prime/)  [Amazon](https://www.trendhunter.com/trends/grubhub-plus) has recently integrated [Grubhub](https://www.trendhunter.com/trends/grubhub-and-instacart) into its expansive ecosystem, allowing customers to order food delivery directly through Amazon’s platform. This collaboration marks a significant step in the convergence of e-commerce and food delivery services, providing Amazon customers with the convenience of ordering from Grubhub’s extensive network of restaurants without leaving the Amazon environment. The integration is designed to be seamless, with the ordering process on Amazon mirroring that of Grubhub’s own website and application. Customers can expect the same pricing and delivery experience they would receive if they ordered directly through Grubhub. The partnership between Amazon and Grubhub also introduces a compelling offer for Amazon [Prime](https://www.trendhunter.com/trends/grubhub-plus-free) members. They are now eligible for a free Grubhub+ membership, which typically costs $120 annually. This membership includes benefits such as $0 delivery fees on orders over $12, reduced service fees, 5% credit back on pick-up orders, and access to exclusive offers. The partnership is expected to enhance customer loyalty by adding value to the existing Prime subscription, while also potentially increasing Grubhub’s user base through exposure to Amazon’s vast customer network. Image Credit: Amazon, Grubhub ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 81% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **E-commerce Integration:** E-commerce platforms are increasingly incorporating third-party services to enrich their ecosystems, leading to a more comprehensive user experience. - **Subscription Service Enhancements:** Enhancements to subscription services, like free memberships to partner services, are becoming key differentiators in retaining and attracting customers. - **Seamless Food Delivery:** The trend towards seamless food delivery experiences highlights the demand for convenience and integration across digital retail and food service platforms. ### Sectors Adopting This - **E-commerce:** E-commerce leaders are broadening their service offerings by adding value through integrated partnerships with other sectors. - **Food Delivery:** The food delivery industry is benefiting from collaborations with large e-commerce platforms, significantly expanding their customer reach and service capabilities. - **Subscription Services:** Subscription service models are evolving to include more collaborative benefits, enhancing user retention and satisfaction. ## Related on Trend Hunter - [Co-Branded Shopper App Partnerships](https://www.trendhunter.com/trends/grubhub-and-instacart.md) - [Free Food Delivery Subscriptions](https://www.trendhunter.com/trends/grubhub-plus.md) - [Multi-Service Subscription Perks](https://www.trendhunter.com/trends/grubhub-plus-free.md) - [Early-Access Retail Events](https://www.trendhunter.com/trends/prime20.md) - [Food Delivery Loyalty Programs](https://www.trendhunter.com/trends/loyalty-subscription-program-grubhub.md) - [Convenience Store Delivery Applications](https://www.trendhunter.com/trends/grubhub-goods.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [Multiple Store Delivery Services](https://www.trendhunter.com/trends/grubhub-multistore-ordering.md) - [Drugstore Delivery Programs](https://www.trendhunter.com/trends/grubhub-x-rite-aid.md)