# Affordable Family Tablets The Durable, User-Friendly Amazon Fire Tablet Costs Just $50 By Laura McQuarrie | Published 2015-09-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-fire-tablet References: [theguardian](http://www.theguardian.com/technology/2015/sep/17/amazon-releases-50-fire-tablet-hardy) & [amazon](http://www.amazon.com/dp/B00TSUGXKE/?tag=trenhunt0f-20) The new Amazon Fire tablet series boasts a better battery life, more storage and durability than comparable mobile devices on the market. Best of all, the family-friendly tablet line costs only $50. In order to position the simplistic Amazon Fire as a tablet for the whole family, Amazon is offering a buy-five-get-one-free deal. Aside from its extremely affordable price, one of the most notable features of the Amazon Fire tablets is called 'On Deck.' Based on a user's previous activities on the tablet, when the device is connected to Wi-Fi, it will automatically download movies and TV shows a user might like. The new Amazon Fire tablets will also be available in a Kids Edition and HD Fire versions. These tablets are reported to be extra durable, withstanding 200 tumble tests, while a comparable Apple iPad Air 2 reportedly only lasts 30. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Tablets:** The rise of affordable tablets creates a disruptive innovation opportunity for companies to develop family-friendly devices. - **Durable Tablets:** As durability becomes an increasingly important factor in the tablet market, there is an opportunity for companies to develop more durable devices that can withstand rigorous use. - **Tablets for the Whole Family:** With Amazon's 'buy-five-get-one-free' deal, there is an opportunity for other companies to explore similar offers and capitalize on the growing demand for tablets that are suitable for the whole family. ### Sectors Adopting This - **Technology:** As the tablet market continues to grow, there is an opportunity for technology companies to develop affordable and durable tablets that meet the needs of families. - **Entertainment:** With Amazon's 'On Deck' feature, there is an opportunity for companies in the entertainment industry to partner with tablet manufacturers and provide personalized content recommendations to users. - **Retail:** The success of Amazon's affordable tablet line highlights the potential for retailers to expand their offerings to include more affordable and durable technology that meets the needs of families. ## Related on Trend Hunter - [Improved Flagship Tablets](https://www.trendhunter.com/trends/fire-7-tablets.md) - [Large-Screen Amazon Tablets](https://www.trendhunter.com/trends/fire-max-11.md) - [AI-Enabled eCommerce Tablets](https://www.trendhunter.com/trends/new-amazon-fire-hd-8.md) - [Affordable New-Generation Tablets](https://www.trendhunter.com/trends/ipad-a16-bionic.md) - [Charming Child-Friendly Tablets](https://www.trendhunter.com/trends/tcl-tkee-mini.md) - [Children-Friendly E-Readers](https://www.trendhunter.com/trends/kindle-colorsoft-kids.md) - [Child-Friendly Tablet Bundles](https://www.trendhunter.com/trends/samsung-galaxy-tab-a9-kids-edition.md) - [Affordable Large-Screen Tablets](https://www.trendhunter.com/trends/galaxy-tab-s10-fe.md) - [Budget-Friendly Tablets](https://www.trendhunter.com/trends/hipad-max.md)