# Hipster Kids Smartphone Ads The Amazon Fire Phone Campaign Cleverly Expands Demographic By Meghan Young | Published 2014-07-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-fire-phone References: [fastcompany](http://www.fastcompany.com/3033251/fast-feed/amazons-first-ad-for-the-fire-phone-stars-kids-dressed-like-hipsters?) & [amazon](http://www.amazon.com/Fire_Phone_13MP-Camera_32GB/dp/B00EOE0WKQ?tag=trenhunt0f-20) The [Amazon](https://www.trendhunter.com/trends/amazon-campaign) Fire Phone might have been dubbed the 'ultimate mom phone,' yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute with a side of obnoxiousness, it stars two hipster kids sitting alone in a cafe scrolling through their new Amazon Fire Phones. A woman listens on as they list their favorite features nonchalantly. Careful to add that a full free year of Amazon [Prime](https://www.trendhunter.com/trends/whole-foods-1) is included in the plan, the Amazon Fire Phone ad campaign shows just how great a device it is for different age groups and genders. The little boy exclaims, "I've been on this earth nine years, I've never seen anything like it." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Cross-generational Marketing:** Opportunity for businesses to target multiple age groups with their products or services using clever and inclusive advertising. - **Expanding Demographic Reach:** Potential for companies to broaden their target audience by showcasing the versatility and appeal of their products across different demographics. - **Youth Influence on Consumer Behavior:** Chance for businesses to leverage the influence of younger generations on purchasing decisions and tailor their marketing strategies accordingly. ### Industries Being Reshaped - **Smartphone Industry:** Opportunity for smartphone manufacturers to create devices that resonate with a diverse range of age groups and genders. - **Online Retail Industry:** Potential for online retailers to highlight the additional benefits and perks that come with their products, appealing to a wider customer base. - **Advertising Industry:** Chance for advertising agencies to develop creative campaigns that effectively capture the attention and interest of different demographics. ## Related on Trend Hunter - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Teen-Targeted Smartphone Models](https://www.trendhunter.com/trends/hmd-x1.md)