# Interactive Product-Displaying Showrooms 15 New Amazon Experience Centers Will Be Built in the US By Ell Smith | Published 2018-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-experience-centers References: [psfk](https://www.psfk.com/2018/05/amazon-experience-centers.html) & [amazon](https://www.amazon.com/b/ref=s9_acss_bw_cg_mlsfth_1a1_w?node=17726334011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-7&pf_rd_r=SN5TRA911RYH7K5FTAMT&pf_rd_t=101&pf_rd_p=bfed6927-a5b3-4e89-8f99-8cae00795b0f&pf_rd_i=17443502011&tag=trenhunt0f-20) The idea of building an interactive Smart House to demonstrate and sell a product isn't a new concept, but [Amazon](https://www.trendhunter.com/trends/amazon-echo-show-21) is taking this idea to an entirely new level, after partnering with a construction company to build 15 Amazon Experience Centers through the United States. These model homes will serve as a show room that demonstrate Amazon's products in a more realistic setting. With this design, consumers will be able to see the products in action and can make a more informed purchasing decision. In addition to boosting Amazon's sales, these [experience centers](https://www.trendhunter.com/trends/experience-stores) will also benefit the the [Lennar Corporation](https://www.trendhunter.com/trends/ICONs-3D-printed-homes), the construction company behind the buildings, as it could draw potential home buyers into the beautiful model homes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Interactive-product-displaying Showrooms:** Disruptive innovation opportunity: Providing consumers with a hands-on and immersive experience of products, leading to more informed purchasing decisions. - **Amazon-experience Centers:** Disruptive innovation opportunity: Creating a physical space that showcases Amazon's range of products, strengthening its offline presence and driving sales. - **Model Homes as Showrooms:** Disruptive innovation opportunity: Integrating physical and digital shopping experiences by allowing customers to view products in a realistic setting. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Transforming traditional brick-and-mortar retail by integrating technology and real-life product experiences. - **Construction:** Disruptive innovation opportunity: Expanding business opportunities in the construction industry by creating partnerships with companies to build interactive model homes. - **Smart Home:** Disruptive innovation opportunity: Revolutionizing the smart home industry by showcasing products in a functional and interactive environment. ## Related on Trend Hunter - [Expansive Smart Home Displays](https://www.trendhunter.com/trends/amazon-echo-show-21.md) - [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Auto-Adjusting Smart Home Displays](https://www.trendhunter.com/trends/new-amazon-echo-show-8.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md) - [Content-Inspired Physical Retail Experience](https://www.trendhunter.com/trends/netflix-house.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md)