# Plastic-Cutting Retail Initiatives Amazon is Cutting Its Plastic Use in North America By Lima Kalim | Published 2024-06-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-cuts-plastic References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-06-20/amazon-cuts-plastic-use-in-north-america/)  [Amazon](https://www.trendhunter.com/trends/amazon-packaging) is cutting its plastic use in North America by [replacing 95% of the plastic air pillows](https://www.trendhunter.com/trends/kite-packaging-smart-fill-range) used in delivery packaging in North America with 100% recycled paper filler. This change is part of Amazon's extensive effort to reduce plastic packaging and prioritize recyclable materials like paper. The paper filler is made from 100% recycled material. With this switch, Amazon expects to prevent nearly 15 billion plastic air pillows annually. This decision is part of Amazon's ongoing initiative to [eliminate plastic delivery packaging](https://www.trendhunter.com/trends/prowrap-and-tortilla) from its North American fulfillment centers. Amazon's action to reduce plastic usage is improving the company's public image as an environmentally responsible corporation. Brands that demonstrate a commitment to sustainability are gaining popularity among consumers. This move by Amazon could help the company attract environmentally conscious customers and enhance customer loyalty. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 41% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Replacing plastic air pillows with 100% recycled paper filler showcases a trend towards more sustainable and eco-friendly packaging solutions. - **Corporate Environmental Responsibility:** Companies like Amazon taking significant steps to cut down on plastic usage highlights a growing trend of corporate environmental responsibility. - **Consumer Demand for Sustainability:** The shift to recyclable materials in packaging caters to a rising consumer demand for sustainable and responsible business practices. ### Sectors Adopting This - **E-commerce:** The e-commerce industry is increasingly adopting green initiatives to reduce environmental impact and appeal to eco-conscious consumers. - **Packaging and Materials:** Developments in recyclable and eco-friendly packaging materials are driving innovation in the packaging and materials industry. - **Sustainability Consulting:** There is a growing market for sustainability consulting as businesses seek expertise in reducing their environmental footprint and enhancing their green credentials. ## Related on Trend Hunter - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Plastic-Reduced Food Packaging](https://www.trendhunter.com/trends/Plastic-reduced-food-packaging.md) - [Reduced-Plastic Packaging Moves](https://www.trendhunter.com/trends/box-and-card.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Compact Paper Cushioning Systems](https://www.trendhunter.com/trends/Compact-paper-cushioning-systems.md) - [Sustainable Collectible Packaging](https://www.trendhunter.com/trends/Sustainable-collectible-packaging.md) - [Sustainable Retailer Packaging Updates](https://www.trendhunter.com/trends/coop-sustainable-packaging.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md) - [Sustainable Packaging Initiatives](https://www.trendhunter.com/trends/polypropylene-plastic-trays.md)