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# Multimedia Calling Agreements
Slack and Amazon Chime Partner to Improve Audio and Video Calls

By Daniel Johnson | Published 2020-06-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-chime1
References: [engadget](https://www.engadget.com/slack-amazon-chime-075936228.html) & [slack](https://slack.com/intl/en-ca/customer-stories)

[Slack](https://www.trendhunter.com/trends/slack-canvas) recently entered into a new agreement with [Amazon Web Services](https://www.trendhunter.com/trends/ntt-docomo-cx), where Slack audio and video calls will rely on Amazon Chime. Amazon Chime is a multimedia calling tool that was created to help businesses communicate over one application. Integration with Amazon Chime will allow slack to easily upgrade its backend services, where new functions can easily be added to the platform, including mobile video support and transcriptions. The agreement also dictates that Amazon employees will have access to Slack for company operations.

Overall the agreement will help Slack compete with the many other [video chat platforms](https://www.trendhunter.com/trends/conferencing-platforms) that are emerging due to the increased demand. Additionally, it will provide better solutions for organizations to communicate over Slack as they navigate working from home.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 13% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Multimedia Calling Solutions:** The integration of Amazon Chime with Slack opens up a new market for multimedia calling solutions to enhance business communication.
- **Video Chat Competition:** The increased demand for video chat platforms creates opportunities for disruptive innovation in the video chat market.
- **Remote Work Communication Tools:** The partnership between Slack and Amazon Chime reflects how the remote work trend opens up opportunities to improve communication tools.

### Where This Applies

- **Communication Services:** The integration of Amazon Chime with Slack enhances communication services in various industries like healthcare, education, and finance.
- **Remote Work Software:** The partnership between Slack and Amazon Chime creates opportunities for disruptive innovation in remote work software.
- **Cloud Computing:** The use of Amazon Chime as a backend service for Slack highlights the opportunities for innovation in cloud computing services.

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- [Unified Collaboration Tools](https://www.trendhunter.com/trends/zoom-workplace1.md)
- [Social Voice Chat Features](https://www.trendhunter.com/trends/whatsapp-5.md)
