# Women-Owned Small Business Support Amazon Canada Celebrates Women’s Day with Winnie Harlow By Grace Mahas | Published 2021-03-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-canada-celebrates-womens-day References: [amazon](https://www.amazon.ca/b?node=21610948011&tag=trenhunt0f-20) & [eventbrite](https://www.eventbrite.ca/e/international-womens-week-event-in-partnership-with-amazon-canada-tickets-141898108061) [Amazon Canada](https://www.trendhunter.com/trends/peloton-expands-availability-on-amazon-canada) is teaming up with Winnie Harlow to celebrate International Women's Day by supporting female-founded small businesses. On a global scale, the Canadian model will be joined by Diane von Furstenberg (for the second year in a row) and eight other influential women, including Priyanka Chopra, Mindy Kaling, and Keke Palmer, among others. Amazon Canada customers can now shop the brand's first-ever International Women’s Day storefront to "discover the stories and products of eight inspiring women who are working with Amazon to grow their businesses – including small business sellers, handmade artisans, and AWS customers." Alongside this incredible female-focused initiative, Amazon Canada, in partnership with the [Women in Leadership Foundation](https://www.trendhunter.com/trends/women-of-worth-1), is hosting a special event that celebrates Canadian women who have successfully built a business online. The free virtual event takes place on Thursday, March 11 at 12 p.m. ET. You can sign up to attend through [Eventbrite](https://www.trendhunter.com/trends/hievents). Image Credit: Amazon Canada ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 37% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Female-founded Small Businesses:** There is a growing trend toward supporting and promoting female-founded small businesses, presenting opportunities for disruptive innovation in marketing, networking, and funding for these businesses. - **International Women's Day Storefront:** The creation of an International Women's Day storefront presents an opportunity for disruptive innovation in e-commerce, particularly in creating curated and personalized shopping experiences that celebrate and support small businesses owned and operated by women. - **Virtual Events:** The COVID-19 pandemic has accelerated the trend of virtual events and webinars, presenting opportunities for disruptive innovation in online event management, networking, and engagement. ### Industries Being Reshaped - **Retail and E-commerce:** Retail and e-commerce industries can disruptively innovate by diversifying their product offerings to include female-founded small businesses and by creating curated and personalized shopping experiences for customers that celebrate and support these businesses. - **Technology:** Technology industries can disruptively innovate by creating online platforms and tools that facilitate networking, funding, and marketing support for female-founded small businesses. - **Event Management:** Event management industries can disruptively innovate by creating engaging and interactive virtual events and webinars that facilitate networking, education, and industry-specific support for small business owners and entrepreneurs. ## Related on Trend Hunter - [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md) - [Global Inclusive Retail Initaitives](https://www.trendhunter.com/trends/women-led-wednesday.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Small Business Support Initiatives](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund.md) - [Female Chef Delivery Platforms](https://www.trendhunter.com/trends/made-by-women.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Storefront NFT Displays](https://www.trendhunter.com/trends/nft-display-window.md)