# e-Tailer Physical Stores Amazon Brick-and-Mortar Location Will Showcase Line of Electronics By Katherinev123 | Published 2012-02-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-brick-and-mortar References: [psfk](http://www.psfk.com/2012/02/amazon-real-life-store.html?) & [amazon](http://www.amazon.com/?tag=trenhunt0f-20) Recently, online auction site [eBay](https://www.trendhunter.com/trends/canal-street-wear) opened up a physical pop-up store in London, with rumors that a more permanent location is in the works, and now the [Amazon](https://www.trendhunter.com/trends/amazon-lowcost-store) brick-and-mortar store will be joining in on the online-to-offline fun. The mega online retailer Amazon has announced that it will be opening up a physical store in Seattle (its hometown). This physical location will be focused on showcasing the Amazon brand of electronics, such as its most recent Kindle Fire tablet, to a wider audience. Here, customers can actually try out Amazon's electronics before committing to buying them. This first Amazon brick-and-mortar store will only be a test store, however, as the brand wants to see whether opening up a physical shop will be profitable. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 25% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Physical Stores:** Opportunity for online retailers to create offline experiences and expand market reach. - **Online-to-offline Integration:** Connecting online brands with physical retail spaces to enhance customer experiences. - **Try-before-buy Retail:** Providing in-person product trials to boost consumer confidence and drive sales. ### Where This Applies - **E-commerce:** Opportunity for e-commerce platforms to establish physical presence and engage with customers directly. - **Consumer Electronics:** Creating spaces for customers to interact with and test new electronic products before purchase. - **Retail Technology:** Developing innovative solutions to seamlessly integrate online and offline retail experiences. ## Related on Trend Hunter - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md) - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store.md) - [Physical Dedicated VR Stores](https://www.trendhunter.com/trends/meta-store.md) - [South African Retail Expansions](https://www.trendhunter.com/trends/amazon-8.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)