# Hearing Implant Streaming Partnerships Amazon and Cochlear Have Partnered for Accessibility By Michael Hemsworth | Published 2023-02-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amazon-and-cochlear References: [newatlas](https://newatlas.com/technology/amazon-cochlear-stream-fire-tv-audio-directly-to-hearing-implants/) & [cochlear](https://www.cochlear.com/us/en/corporate/media-center/media-releases/2023/cochlear-announces-audio-streaming-from-amazon-fire-tv-devices-for-hearing-implant-users)  [Amazon](https://www.trendhunter.com/trends/amazon-fire-tv-omni-miniled-series) and Cochlear have announced a new partnership to make the process of watching films and TV shows even more accessible for those who have hearing loss. The partnership will see audio streamed directly from an Amazon Fire TV device directly to a Cochlear hearing implant sound processor to deliver a more seamless listening experience. The Cochlear Nucleus 8, Nucleus 7, Nucleus Kansa 2 and the Baha 6 Max sound processors will be compatible as well as the Amazon [Fire TV Omni QLED Series](https://www.trendhunter.com/trends/amazon-fire-tv-range), the [Fire TV Cube](https://www.trendhunter.com/trends/fire-tv-stick) and the Fire TV 4 Series. Director of Nucleus Product Management and Marketing at Cochlear Ryan Lopez commented on the Amazon and Cochlear partnership saying, "When we started to work with [Amazon], what really came to light was their dedication to accessibility, effective communication, and collaborating on how we can combine these technologies. At Cochlear, we were really proud to be a part of this." Image Credit: Cochlear Limited ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 29% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Hearing Implant Streaming:** Streaming partnerships between technology companies and hearing implant manufacturers present an opportunity for seamless audio experiences for people with hearing loss. - **Accessibility Partnerships:** Partnerships between technology and medical device companies provide solutions to accessibility issues for people with disabilities. - **Innovative Medical Device Integration:** Integration of innovative medical devices with popular streaming platforms presents a disruptive opportunity for the healthcare and entertainment industries. ### Where This Applies - **Healthcare:** Collaborations between technology and medical device companies can revolutionize the healthcare industry, providing innovative solutions for disabilities. - **Entertainment:** Integration of medical devices with streaming platforms presents a disruptive opportunity for the entertainment industry, catering to a wider audience and enhancing the viewing experience for all. - **Technology:** Partnerships between technology and medical device companies pave the way for the innovation and development of new products and services, catering to untapped markets. ## Related on Trend Hunter - [Hard-of-Hearing TV Updates](https://www.trendhunter.com/trends/amazon-fire-tv-omni-miniled-series.md) - [Hearing Aid-Connected Televisions](https://www.trendhunter.com/trends/auracast-streaming.md) - [Audio-Enhancing Streaming Features](https://www.trendhunter.com/trends/dialogue-boost.md) - [Audio Accessibility-Improving Innovations](https://www.trendhunter.com/trends/audio-accessibility.md) - [AI-Powered Hearing Aids](https://www.trendhunter.com/trends/aipowered-hearing-aids.md) - [Branded eCommerce Soundbars](https://www.trendhunter.com/trends/amazon-fire-tv-soundbar.md) - [OTC Hearing Aids](https://www.trendhunter.com/trends/sony-1.md) - [AI-Enhanced Hearing Accessibility Tools](https://www.trendhunter.com/trends/hearing-accessibility.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md)