# Swimming Over Skylines Underwater Billboard Lets You Float Above NYC By Alex Covert | Published 2009-01-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amazing-view-while-swimming-above-nyc References: [neatorama](http://www.neatorama.com/2008/11/25/the-global-warming-swimming-pool-swimming-above-a-submerged-city/) Afraid of heights? Steer clear of this swimming pool then. It is actually an underwater billboard display created for [HSBC](https://www.trendhunter.com/trends/hsbc-uk-excel). The Indian ad agency, [Ogilvy & Mather Mumbai](https://www.trendhunter.com/trends/sun-safety-installation) took an aerial photo of New York City and stuck it to the bottom of the pool. The splishy, splashy waves produces a 3-D effect of a very wet metropolis. **Implications** - Advertising agencies have always used billboards to reach potential consumers, but the recession has required that these agencies use more innovative ways to convey a marketing message. By placing billboardlike ads in unexpected places -- in this example, at the bottom of a pool -- agencies can capitalize on the element of surprise and create memorable campaigns. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Advertising:** Innovative billboards are being placed in unexpected places, like the bottom of a pool, to create memorable campaigns. - **3d-printed Billboards:** Printing aerial photos on the bottoms of swimming pools to create a 3D effect could be expanded to larger 3D-printed billboards. - **Virtual Reality Advertising:** Could this 3D effect and element of surprise be translated to virtual reality advertising experiences? ### Sectors Adopting This - **Advertising:** Ongoing innovation in advertising allows for agencies to create unique and memorable campaigns that attract consumers in new ways. - **Hospitality:** Hotels and resorts could utilize these underwater billboards as an attraction for their guests. - **Architecture:** Architects and builders could incorporate creative advertising ideas into the design of buildings and public spaces. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Underwater Pool Window Residences](https://www.trendhunter.com/trends/hastingssunrise.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Accessible Floating Public Pools](https://www.trendhunter.com/trends/floating-public-pool.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Underwater Vending Machines](https://www.trendhunter.com/trends/underwater-vending-machine.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md)