# Almighty Power Pranks Ubisoft's Amazing Street Hack Prank Lets You Control the City By Laura McQuarrie | Published 2014-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amazing-street-hack References: [prexamples](http://prexamples.com/2014/05/amazing-street-hack-is-latest-viral-pr-prank/) & [watchdogs.ubi](http://watchdogs.ubi.com/) The 'Amazing Street Hack' was set up in the form of a prank to promote [Ubisoft's](https://www.trendhunter.com/trends/haptic-shirt) 'Watch Dogs.' In the [video game](https://www.trendhunter.com/trends/lego-code-break), players experience the world as Aiden Pearce, a hacker who uses the city of Chicago as a weapon—this prank gives people a taste of this power in the real world. The prank begins when people unwittingly enter a cell phone repair shop and an enthusiastic clerk offers a fix and a mysterious app, free of charge. With the app, people are able to turn off and on lights, which is demonstrated first with an indoor light, then a car, then a street light. However, messing around with traffic lights of course, has some pretty dramatic consequences, as the prank victims soon find out. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 40% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Prank Experiences:** Creating immersive pranks that simulate the experience of a popular video game can generate excitement and engagement. - **Real-world Power Simulation:** Developing innovative technologies or apps that allow people to control elements of the city in a safe and controlled manner can provide unique entertainment experiences. - **Integration of Augmented Reality:** Combining augmented reality with physical surroundings can enhance the immersion and realism of interactive experiences, opening doors for creative applications. ### Where This Applies - **Gaming and Entertainment:** Utilizing interactive pranks and real-world power simulations presents new opportunities to engage gamers and create buzz around video game releases. - **Mobile App Development:** Creating innovative apps that blend virtual and real-world elements can offer unique and immersive experiences for users. - **Advergaming and Experiential Marketing:** Leveraging immersive and interactive pranks can generate brand awareness and create memorable marketing experiences for companies. ## Related on Trend Hunter - [Mobile Game Release Pranks](https://www.trendhunter.com/trends/palworld-go.md) - [Cybersecurity Simulation Games](https://www.trendhunter.com/trends/smart-city-defender.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Interactive Outdoor Games](https://www.trendhunter.com/trends/city-chase.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Game-Inspired Haptic Shirts](https://www.trendhunter.com/trends/haptic-shirt.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [AI Prank Calls](https://www.trendhunter.com/trends/prankify-ai.md)